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Help tell the untold story about the Latin Hustle

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Hi, my name is Willie Estrada and we need your help in making a film based on the true story of the Latin Hustle that predates Hip Hop and has never been told... until now. As one of the original pioneers, I wrote a book entitled, "The Dancing Gangsters of the South Bronx- Rise of the Latin Hustle." Which can be found on Amazon, which has great reviews, or on my website: My problem is that I've exhausted my personal funds and have no budget at this time, after losing our investor who was financing our film as a result of Covid couple of years ago. I've been funding things myself for a while until I found another investor who tried to take advantage of me, and soon after found myself at an impasse with that person. I know it’s a dog-eat-dog world out there, but I am still confident I will find the right people to believe in me and this project I can trust. This story is very close to my heart, and I have been trying to tell it for many years now without ever losing hope or the motivation to continue believing in the power and beauty of this story, that deserves to be told. My book is loaded with pictures from that era and I used real names throughout the book to make sure it's authentic and cannot be disputed by anyone.

The funds will be used for production and editing costs and are only a small fraction of what is needed but will help us continue to keep the project moving forward until we find the right investor to finish the film.

This is the coming-of-age true story of a young man and his friends during the most violent days in the history of the South Bronx, before the birth of Hip Hop. A young gang leader and his crew helped transform their neighborhood by hosting dance parties and creating peace through the power and beauty of music and the dance called (The Latin Hustle) as the Bronx burned down all around them. Though many lives were lost on the road to peace, this art form helped to prove that the indomitable human spirit has the power to prevail despite the most impoverished circumstances in life.

This story is one of resilience perseverance, and, most importantly, it is about the power and beauty of music and dance and how it saved my life and that of many others during a dark time as the Bronx burned down all around us. It is also about the love that binds us all together as people. Although the struggles continue, so does resilience and our daily fight to overcome poverty and the disenfranchisement of our communities. I started writing this story when I went back to school to study computer technology in 1987, and because the origins of the Latin Hustle had never been documented until now.

Please review this sizzle reel for our film and afterward if you like what you see and hear donate and help me make this important film. God Bless you and continue to light your life journey on this beautiful planet we call home.

Sizzle Reel - Rise of the Latin Hustle -

A couple of reviews for your review...

As Director at The Bronx Historical Society, I am always looking for striking reminiscences of life and culture in The Bronx. Willie Estrada's The Dancing Gangsters of the South Bronx is one of the most compelling memoirs on "growing up in the Bronx" during the 1960s and 1970s that I have ever encountered. Willie throughout interweaves difficult memories of coming of age Boricua in a South Bronx increasingly devastated by structural and individual racism, capital flight, heroin addiction, gang violence, arson, housing deterioration, and urban renewal schemes, on the one hand, with tactile recollections of the joy and community he was able to find in music and dance—in spite of the desolation all around him—on the other. Willie's periodic analyses of the structural and individual factors that shaped his adolescence and young adulthood in the South Bronx are piercing, and his occasional personal asides add complex layers of texture to his reminiscences. Most importantly, Willie provides unique historical insight into a period of South Bronx culture that is often overlooked—the years immediately before the emergence of hip hop. Traditional narratives often give sole credit to early hip hop—in the dynamic sense of the mosaic of artistic expressions, musical experimentation, and cultural fusions that emerged in the South Bronx of the late 1970s—with ending, for a period of time, internecine gang warfare in the borough.

Willie challenges such a straightforward prioritization by drawing attention to a slightly earlier moment in the vibrant, multi-ethnic musical and dance cultures of The Bronx. It was, Willie convincingly insists, the relatively short-lived but nonetheless momentous dance jams at St. Mary's Recreation Center that first brought peace to the borough during the early 1970s (even if this peace did not last). These dance jams were also instrumental in the elaboration and formalization of the Latin Hustle, which before this point in time was a less developed set of dance steps practiced primarily by Boricua teens at house parties and in small basement clubs in the South Bronx. Willie's memoir persuades, therefore, that the dances at St. Mary's Recreation Center, organized primarily by teenage Boricuas, deserve a far more central place in the history of cultural developments in The Bronx of the 1970s than they have hitherto received. Willie's narration of his dance, personal, and professional life after the St. Mary's jams is simultaneously poignant and inspiring. All in all, Willie's is a top-notch memoir that labors with both painful and exuberant memories, some of which are worked and reworked from various angles, and gives readers a palpable sense of what it was like to come of age struggling, laughing, fighting, dancing, and loving as a Boricua in the "burning" South Bronx.

Steven Payne, Ph.D. - Director "The Bronx Historical Society."

An urban dance legend gives a voice to a forgotten cast of real-life characters from a past belonging to the South Bronx. A history that no one has ever managed to present from a first-person perspective... until now. Willie "M.B." Estrada [The initials stand for 'Marine Boy'] takes the reader on an exclusive journey into a 'lost' era of South Bronx history. It is a period that has been largely ignored and grossly misrepresented by way of other analytical examinations of the South Bronx, during a time when the area was struggling for the right to exist. We have heard, read, and seen much about the street gang culture, building structures on fire, abandoned living spaces, drug addicts, and other harrowing phenomenon's related to the South Bronx of the 1970s. These elements have been the backdrop to the stories of both the urban Latin American identity known as "Salsa," and the environment that spawned the birth of a culture known as "hip-hop." But within those narratives lie another truth. A reality that was somehow phased out and erased from the pages of history.

It is within this retelling of a personal experience of one individual that the reader will be granted access to those missing pages. As such, the public will now be able to comprehend, in a much more complete fashion, how the present-day reality of the urban Puerto Rican or Latino culture, manifested itself in the 1970s and 1980s in New York City. A manifestation from which the present-day urban Latino cultural landscape is designed. You will be introduced to a whole new angle of the South Bronx story in the latter half of the 20th century... Provided by a contributing witness. Who pulls no punches, makes no apologies, and tells it the way it was and is.

This account is going to affect the established historical account of several cultural phenomena that are related specifically to New York. Including Hip-Hop, Salsa, and Disco. Not to mention will 'hip' the general public to an event that another cultural phenomenon has, thus far, received all of the credit for.

Someone needs to produce a serious documentary based on the events and people who are described in this book.

Thank you, Willie!"

Richie Blondet - PhD


  • Ana King
    • $10 
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  • Luis Mateo
    • $10 
    • 8 mos
  • Anonymous
    • $5 
    • 10 mos
  • Frederick A Ruiz
    • $50 
    • 10 mos
  • Carlos Vazquez
    • $50 
    • 10 mos


Willie Estrada
New York, NY

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