Gem Scents Aromatics Business Scale-Ability

What happens when you support a woman in business? She serves her community. She provides for her family. She stands with others to help fulfill the needs of those around her. She becomes a mentor. AND, she’s equipped to build a sustainable business to create her own table and takes a seat at the helm to serve and sustain.

Hello, my name is Spirit Corley, founder, and creator of Gem Scents Aromatics - a natural line of aromatic body oil products for hair and body. An artisan line of aromatics that’s the perfect perfume alternative made with powerful intention.  

What began as a health challenge that compromised my immune system manifested into a vision to create products and scents with a story.  You can read more about my startup story from a recent article  Voyage Denver here's the link: 

Being interviewed for the above article brought about more clarity regarding my startup journey.  It takes tenacity even when fear and doubt try to creep in. It takes grit, and I've got it!

In the near future, my vision consists of creating a shared "brick and mortar" Body Oil Bar space that encompasses complementary brands which serve a niche market in my community and doubles as a space for retail shopping, wellness, and self-care, "girlfriend" time, and special events. In addition to that, I'm an advocate for various organizations that I collaborate with as a social enterprise and would further the work and continue to give back through my brand by mentoring, facilitating, and volunteering.

Key Scale Up Campaign Points:

•Business expansion and scalability to include more wholesale/retail contracts
• Raw materials, supplies, and packaging purchased in bulk
•Supplies (Office/Operating)
•Repairs and Maintenance
• Advertising
• Professional Services (Legal/Acctg)
• Insurance Premiums
• Subscriptions/Memberships
• Creating professional video content and product videos
• Increasing the number of paid ads on social media per ad campaign
• Funding  required to grow with return on investment for sustainability and planned strategies

Goals and Objectives:

•Follower growth – sales funnel and conversion
• Increase the number of people reached through content that convert into sales
•Continue to create efficient systems and sales funnels for sustainability 
• Branding; professional print, and marketing & PR collateral for pitch kits (electronic/paper)
•Purchase email campaign templates 
•Professional product packaging and shipping materials
•Website updates/maintenance, web support, SEO, annual fees, and paid influencers
•Increase the number of paid ads on social media per ad campaign

I continue to be fully committed to growing this brand. As an entrepreneur, I’ve invested in business development and evolving systems to scale up my business. I need the support of my community to further the vision.

I feel grateful to those who’ve supported me and who want to see a female entrepreneur win. I know together we can move the pendulum of Gem Scents Aromatics into e-commerce and position in the marketplace.

Thank you for your support. 



Spirit Corley
Aurora, CO

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