Help Launch “Sweet Cup” — A Dream Rooted in Tradition & Love

Dear Friends and Community,

I am reaching out with a heart full of hope and a dream as I am getting ready to bring a dream to life. For the past year, I’ve been quietly working with a loving and supportive community to turn a simple idea into something bigger — a small food business rooted in tradition, joy, and love.

That dream is called Sweet Cup — my take on mishti doi, a creamy, lightly sweetened Bengali yogurt traditionally shared at family gatherings, celebrations, or simply enjoyed as a comforting treat. Growing up, mishti doi wasn’t just dessert — it was a symbol of love, culture, and connection. Sweet Cup is my way of sharing that joy with the world.

After months of recipe testing, planning, tastings, and building my foundation, I’m nearly there. I’ve done most of the legwork to officially launch Sweet Cup — from product development to compliance and branding. Now, I’m reaching out to this incredible community to help me cross the finish line.

With your support, I hope to:

Sweet Cup started as a hobby — but it’s become so much more. It’s my way of sharing my culture, my love of food, and my story. If you believe in small dreams with big hearts, I would be so grateful for your help. Any amount you give will go directly toward getting Sweet Cup into the hands (and hearts) of our community.

And if you can’t give today, your good vibes, love, and luck mean the world to me too.

Thank you for being a part of this journey. I can’t wait to share Sweet Cup with you.

With gratitude,

Roshni