Hi, my name is Shaquille , and I’m the proud creator of JOY — a handcrafted hot sauce line built on bold flavor, family love, and the dream of making a positive impact.

JOY isn’t just about spice — it’s about soul. It’s about the people, the places, and the moments that leave a lasting mark. And now, I’m asking for your support to help take JOY to the next level.

Why JOY?

JOY is named after my mom, the funniest, kindest, and most joyful person I know. She has a way of making everyone smile, and naming the sauce after her just made sense — this sauce is meant to bring warmth and happiness to every bite.

Earlier this year, I also lost my grandfather — a man who deeply impacted the lives of those around him. Hearing how much of a difference he made inspired me to reflect on my own path. I realized I wanted to do more than just start a business — I wanted to lead a life of meaning and give back through something I love. That’s when I decided to go all in on JOY.

Where We Are Now

✅ I’ve developed two versions of my original flavor and had over 50 people try it — the response has been overwhelmingly positive.

I’m currently creating a new flavor to expand the lineup and keep things exciting.

My hot sauces are inspired by my Jamaican roots and blended with global flavors I love — like the depth of Korean spice and the brightness of Mexican zest. It’s a flavor journey in every drop.

What the Funds Will Help With

Your contribution will help JOY go from small-batch to full-scale production. Specifically, it will support:

Ingredients, bottles, labels, and packaging

‍ Renting a licensed kitchen for production

Legal licensing and food safety certifications

️ Booth fees for farmers markets and food fairs

Branding, marketing, and building an e-commerce site

Shipping materials for early orders

Our Long-Term Vision

Once we’re up and running, 5% of JOY’s annual profits will be donated to local food drives. Because everyone deserves to eat with dignity — and with flavor.

How You Can Help

Donate — every dollar helps bring JOY to more tables

Share — spread the word on social media or with your friends

Follow along — and be a part of this flavor-filled journey

Even if you can’t contribute financially, your support and encouragement mean the world to me.

Let’s Taste the ️oy Together!

Thank you for reading, sharing, and supporting this dream. Together, we can turn up the heat, spread more JOY, and make every bite count.

With love and gratitude,

Shaquille Gilbert

Creator of JOY Hot Sauce

#TasteThe️oy

Instagram @ tastethejoysauce