Help John Alejos (Rico) during the biggest challenge of his life.

A proud son of Petaluma & a loyal employee of Columbia Distributing, John has spent a lifetime battling opponents on the football field and in the beer business only to be left with his toughest competition yet. 3.5 years ago, John was diagnosed with Stage 4 prostate cancer that had metastasized into his bones. At diagnosis, he was given 3-5 years to live and he has met the challenge head-on like the double Hall of Fame Football player that he is (& a 1st ballot lock for the beer HOF as well once he hangs up his cleats!).

While the beer business fills your cup of life, the pay and benefits don’t keep up. Past treatments have left him with mounting bills and drained savings. His numbers are spiking and will require another round of treatments in an attempt to extend his life. We are looking to minimize the impact on his beautiful wife Megan and sons Chayse and Travis who have been rocks by his side during this battle.

Please consider giving in order to help cover any costs the family will incur and give them a little piece of mind as he meets this next chapter head on. Thank you!