Help Us Get Rolling – Our Funding Plan
We're launching our dream food truck business — and we need your help to bring it to life! Our initial goal is modest, but every donation helps us grow faster, serve better, and reach more communities. It all started when I sat down and started thinking about a great way to start a business that would serve the community I grew up in as well as surrounding communities. There aren't many Mexican/Taco options in our area, and I wanted to start shaking things up by introducing a new option into the market.
About Us:
Jasen Lentz
I have 30+ years of IT experience, with experience running a nonprofit cat rescue and managing and interacting with people. I have a bachelor's in Computer Science and a master's in Education.
Melissa Koontz
She is an owner of several successful businesses and has a shrewd sense for business. Her expertise and knowledge are valuable assets to the company!
Our Goals are as follows:
Here's how your support will be used:
- Initial Goal: $15,000 – “Let’s Hit the Road”
- Down payment on the food truck
- Basic legal setup, permits, and insurance
- Initial branding, logo, and web presence
- Community outreach and social media launch
This gets us funded fast and builds momentum!
Stretch Goals – Growing with Every Milestone
$25,000 – Startup Costs
- Full licensing and health department requirements
- Initial food and packaging inventory
- Small kitchen equipment
- Uniforms, branded materials, and basic marketing
$40,000 – Truck Build Begins
- Finalize purchase and retrofit
- Install commercial-grade cooking equipment
- Begin interior customization
$55,000 – Menu Finalization & Public Debut
- Stock full ingredient lineup
- Partner with local farms and suppliers
- Apply custom truck wrap and exterior signage
- Prepare for public-facing debut at events
$70,000 – Soft Launch & Events
- Host VIP soft opening (including select backers!)
- Cover festival & event registration fees
- Buy pop-up tent, signage, and outdoor gear (generator, lights, etc.)
$85,000 – Marketing & Operations
- Launch website with online ordering
- Run targeted local advertising campaigns
- Hire part-time staff and train the team
- Set up scheduling, payroll, and safety compliance systems
$100,000 – Full Dream Realized
- Final equipment upgrades and backup systems
- Launch loyalty rewards program
- Begin planning a second truck or seasonal expansion
- Invest in sustainability and long-term growth
Every dollar brings us closer to hitting the road with fresh, fast, and great tasting locally sourced Mexican food.
Thank you for backing our vision and becoming part of the journey!
Risks and challenges
There are risks in starting any type of business. Some of the risks we may encounter would be difficulty getting the required funding to purchase a truck to operate the business, Lack of public interest and support, Problems securing reliable food suppliers. None of these are insurmountable and may delay our goal of starting operations in April 2026.