Help @Guyllelujah HelsinkiFW 2020

Against all the advice I have received about sustainable fashion being commercially non-viable and someone else’s problem, I have started the journey to become a sustainable fashion designer. Being a young, bipolar African with an idealistic world view, many things come with a steep learning curve. I started my brand, Guyllelujah, as an answer to all the things I felt were corrupt in my environment. It also serves as a means by which I can practice my own social responsibility for the betterment of the world around me.

Needless to say, this has been harder to practice than it is to conceptualize; but the human spirit is resilient. Last year, against numerous economic, psychological, geographical and other nuanced limitations, I successfully funded, designed and constructed my first collection. I proved to myself, and the world, that it is possible.

This is hardly a unique feat, many people have overcome greater hurdles and accomplished much greater things. However, I still strongly believe that there are many things we can and should do better as a society. The way we consume has become unsustainable and continues to damage the health of the world we draw our life blood from. Coming from a land where political leaders are oftentimes, less than inspiring, Guylellujah provides me with an incredible platform to practice socially, and ethically responsible leadership, so it is incumbent upon me to be the change I hope to see in the world around me. Sustainable fashion allows me to do this, and more.

In less than a year, I was able to produce beautifully crafted clothing out of the limited resources I could scrounge together or upcycle. I am extremely proud of the garments I produced; they represent the faithful and courageous stand I took towards becoming a more responsible maker. Almost as affirmation of my movement and growth in the right direction, and hot off the heels of hosting Guyllelujah’s first Fashion Revolution Week, Helsinki Fashion Week (HFW) has come calling. This presents me with a massive opportunity to make a strong statement to consumers, my peers and the market at large. Sustainability is not just a pie in the sky ideal that is unattainable, it is how we will and should create and consume if we have any hope at a better, and more sustainable future for generations to come. Help Guyllelujah spread an ideal worth living up to by funding our £1,000 registration fee for HFW.

About Helsinki Fashion Week
... is the world's leading sustainable platform working with designers and partners on developing sustainability globally.

"This Finnish sartorialist showcase was touted as the world's first fashion week aiming for 100% sustainability offering a platform for labels that are both eco-friendly and fashion forward." - Noor ul Sabah, Vogue Middle-East / Arabia . 

The event reached 203,5 million individuals during the 4 day event in July 2019. The earned media value of the platform is worth up to 3.3 million euros. Due to restrictions that have arisen from Covid-19, this year, Helsinki Fashion Week is going Digital.

Your donations will cover:
- The Digital Showroom
- Rights for using 3D model
- Hair and Makeup designed and digitized
- PR and Communications

The Digital Showroom
The Digital Showroom is a thoughtful and interactive platform that brings visibility to sustainable brands and fashion designers internationally. It is open to consumers, influencers and other fashion professionals with available appointments with international media and buyers.

For more about HFW click here , and see more of my work on instagram @guyllelujah and my sustainability philosophy and past works on youtube...



Don’t worry about the clothes, I have that process all figured out!

About Julian Tamuka 
Head of Design at Guyllelujah
Creative Director of BLVK Consultants

Julian Tamuka centers his life around agency of self, design and family. As a multi-disciplinary creative, he splits his time between working as the Creative Director of BLVK Consultants and the Head of Design at Guyllelujah; an independent sustainable clothier. 


As Creative Director of BLVK Julian has collaborated on a variety of projects, from conceptualizing and styling Gemma Griffiths’ “Mambokadzi” visual music story, to serving as Assistant Art Director for Haus of Stone projects like the “Ode to Askana” visual story book. As Head of Design for Guyllelujah, Julian Tamuka has conceptualized, directed, designed and produced Guyllelujah’s inaugural collection “Season 1: Product Bishop”. Following that, Julian Tamuka collaborated with a dynamic team of creatives (including Tamba Africa Circus) to lead Guyllelujah’s first Fashion Revolution Week Open Studio,


In his personal time Julian Tamuka is active in a range of events and projects that promote African agency through artistic expressions. Notable projects he has worked on include Ibrahim Kamara and Kristen Lee Moolman’s “2026” series, and a co-produced photo series, “Wonderverse”, with Photographer and visual artist Size Mbiza. His leisure time is centered around family activities, hiking, running and curiosities in philosophical literature.