Hundreds of firefighters battled to rescue residents from their flats after the fire broke out at Grenfell Tower on Latimer Road, near Notting Hill, shortly before 1am.
The blaze rapidly engulfed the full height of the 24-storey block, and was still burning strongly more than six hours later, with a thick pall of dark smoke visible across the capital.
Residents could be seen waving and screaming from their windows, as firefighters wearing breathing apparatus fought to rescue them from their flats.
Let's do all we can to help these families start to rebuild their lives!
I am a local resident myself so this is close to my heart, I plan on giving any money raised directly to victims.