A dream that shouldn’t end at 21.

Our son Thomas — known to everyone as Rico — was just 21 years old when his life was tragically cut short in March 2026.

Rico had plans. Huge plans.

One of those plans was VELLURE.

It wasn’t simply a clothing brand to him. It was something he created from his own ideas, ambition and determination. He had a vision for where VELLURE could go and genuinely believed he could build something special.

He should be here building it himself.

Instead, as his family, we have made him a promise:

We are going to carry on what Rico started.

This is Rico’s legacy

Since losing Rico, we’ve poured everything we have into keeping VELLURE moving forward.

We’ve developed his brand, produced clothing, built the website, found manufacturers and suppliers, created new collections and started getting VELLURE in front of customers.

Every order means more to us than somebody simply buying a tracksuit or hoodie.

It means Rico’s name is still moving forward.

But taking an independent clothing brand to the next level requires resources that we simply don’t have on our own.

That’s why we’re asking for help.

What your donation will actually do

The money raised through this GoFundMe will be reinvested directly into growing VELLURE and continuing Rico’s legacy.

It will help us fund production and stock, professional marketing and advertising, content creation, events and pop-ups, packaging, photography, and opportunities to put VELLURE in front of a much bigger audience.

Our ambition is much bigger than simply keeping the website running.

We want people across the UK — and eventually around the world — to recognise VELLURE by Rico.

We want to walk into places Rico never got the chance to walk into and take his name with us.

We’re not asking you to build it for us

We’re doing the work.

We’re building the products.

We’re contacting retailers.

We’re attending events.

We’re advertising.

We’re packing orders.

We’re pushing the brand every single day.

We’re simply asking for some help getting Rico’s dream the opportunity we believe it deserves.

Whether somebody gives £5, £10, £20 or more, every contribution moves us another step forward.

But you don’t have to donate to help us.

Sharing this page could be just as important.

One share could put Rico’s story in front of the person who changes everything for VELLURE.

A retailer.

A creator.

An athlete.

A journalist.

Or simply somebody who connects with a 21-year-old lad who had enormous dreams and didn’t get enough time to fulfil them.

For Rico ❤️

There are moments when carrying this forward is incredibly difficult.

But stopping would mean allowing Rico’s dream to stop too.

We’re not prepared to do that.

Our goal is to build something that would make him proud and ensure that, years from now, when somebody sees the VELLURE name, there is still a piece of Rico behind it.

VISION OVER NOISE.

VELLURE — by Rico.

Thank you for donating, sharing, following the journey or simply taking the time to read about our son.

Please help us carry Rico’s dream forward. ❤️❤️