This is Brownie.
Nine years ago, we found him on the streets — a puppy covered in ticks and fleas, just moments away from being hit by traffic. We rescued him, brought him home, and watched him slowly become the dog he was meant to be.
Today, Brownie is healthy, safe, and happy in his own space, bonding daily with the rest of our rescue gang.
But thousands of dogs and cats in the Philippines never get that chance — not because no one cares, but because no one is connecting the people who want to help with the rescues that need it.
We're changing that. Will you help?
THE PROBLEM WE CAN'T UNSEE
Animal welfare in the Philippines is broken — not for lack of compassion, but for lack of coordination.
There are an estimated 12 million dogs and cats living on Philippine streets. Hundreds of small rescue shelters across the country care for as many as they can, but most of them operate completely alone. Donors who want to help can't tell verified rescues from fake pages. Volunteers can't coordinate care across organizations. Pets lose their entire history every time they change custody. And when a chipped pet from Cebu moves to Manila, the system loses them entirely — because no LGU's chipping program talks to any other LGU's.
We've been quietly rescuing animals ourselves for the last 9 years. We currently care for 15 rescued cats and dogs at home. We know firsthand how hard the work is. And we've watched too many good people give up because the system never made it easier.
So we're building the missing piece.
Shelters are tired. Shelters are unfunded.
What most people don't see — what donors rarely hear, what no headline captures — is that the people running Philippine rescue shelters are tired. And they are unfunded.
Every day, the rescuers we know:
- Wonder how they will pay rent for the shelter this month
- Skip their own meals so they can buy food for the animals
- Run urgent fundraisers to cover ₱20,000 vet bills they don't have
- Lose volunteers to burnout because the work never stops
- Watch good animals stay in their care longer than they should, because there's no clear path to adopters
The animals are not the only ones who need help. The people saving them need help too.
We want to build a different future. One where rescue shelters can operate sustainably. Where finding donors is easy and trustworthy. Where adopting, fostering, sponsoring, volunteering, and supporting an animal — or the people caring for them — takes one click, not a hundred Facebook posts.
That's what Furbly is.
WHAT WE'RE BUILDING
Furbly Rescue Hub- we want to make Donatio, Adoption, Fostering, and Sponsorship easy for people who care for animals.
Furbly is the first interoperable pet identity registry in the Philippines. It's the system that finally connects shelters, vets, households, and (eventually) government — anchored on permanent ICAR-compliant microchips so every pet has an identity that travels with them for life.
We are in active partnership conversation with the Philippines' first veterinarian-endorsed pet identification system, to ensure every pet is registered to international standards.
Our Q3–Q4 2026 pilot brings together 10 partner rescue organizations across Luzon — a mix of large established sanctuaries, community street-rescue groups, solo rescuers, and rescuer-influencers. Specific partner names will be announced as agreements are finalized.
Together, we're microchipping and registering 500 adoption-ready rescue pets onto the first national pet registry — and giving every donor a verified, permanent way to support the rescues doing this work.
Why your donation matters — and what it does
Your gift directly funds:
$10 — covers one ICAR-compliant microchip + lifetime registration for one rescue pet
$30 — chips and registers five rescue pets
$100 — chips fifteen pets + your name on Furbly's permanent Founding Wall (in-app, forever)
$1000 — sponsors a complete partner shelter's tech kit (tablet + scanner + setup) so they can join the registry on day one
$3,000 — Founding Circle membership, with permanent recognition and direct access to our founders' progress sessions
Corporate Donors can message us directly.
100% of donations earmarked for our partner shelters route directly to those shelters through PayMongo and Stripe Connect. Furbly does not take any platform fee on donations during this pilot. We earn from optional shelter software subscriptions after the pilot's first year — not from your generosity.
Why we're asking you to help
If you are a Filipino living abroad — in the US, Canada, the Middle East, Europe, or anywhere else — you already know what your country looks like and what it deserves. Animal welfare here has been carried for decades by individual volunteers and small underfunded shelters. The infrastructure to scale their work has never existed. Until now.
Your dollar goes farther in the Philippines than it does almost anywhere else. $30 USD covers the microchip and registration for one rescue pet for life. $100 USD makes you a permanent founder of a national registry that will protect Filipino animals for decades.
If you've ever wished you could do something concrete for the country you came from — this is it.
What happens next
When the campaign reaches $25,000, we begin chipping at our first three pilot shelters.
When we reach $50,000, we onboard the next three.
When we reach $80,000 (full goal), all 10 shelters launch on the platform with chips, hardware, and full deployment.
Stretch goals:
$100,000 → 12 shelters + 700 pets chipped
$125,000 → 15 shelters + 800 pets chipped
$150,000 → 20 shelters + 1,000 pets chipped + Phase 2 development begins
Every milestone is publicly tracked on furbly.co, with photos and stories from the partner shelters as deployment happens. We'll send weekly updates here on GoFundMe so you can see exactly where your support went.
Where does every peso go
Use of Funds - USD - What it does
500 ICAR-compliant chips (Plaridel PET-iCHIP) - $4,600
10 microchip scanners - $1,365
10 shelter tech kits (tablets + setup + training) - $5,090
Hardware + setupSoftware MVP build - $14,545
Registry + shelter platform + public site Payment integration (PayMongo + Stripe Connect) - $6,360
4-month deployment coordinator + training - $4,545
Travel for nationwide deployment - $1,090
US tech consult + Fil-Am marketing - $5,000
Facebook/Instagram ads + influencer partnerships - $4,545
Platform processing fees - $2,725
Buffer + contingency (10%) $6,365
Stretch headroom (additional shelters/features) - $9,090
TOTAL $80,000
About the founder
I'm JC Adamos, a Filipina founder, and I currently care for 15 rescued cats and dogs at home in the Philippines. I've spent the last 9 years feeding strays, fostering, fundraising for veterinary emergencies, and watching how broken the system around me really is.
Furbly is the company I wish someone had built years ago. Now I'm building it — with my co-founder Tana Carag (COO), with our active partnership conversation with chip manufacturer Plaridel Products, and with the support of legislators who believe pet identification should be national infrastructure (we recently met with Congressman Kiko Barzaga of Dasmariñas, Cavite, on this work, and have a courtesy meeting scheduled with Senator Risa Hontiveros).
Furbly Inc. is incorporated as a Delaware C-Corporation, woman-owned, with a Philippine subsidiary in formation to support local operations.
I won't pretend this is easy. We're self-funded. Most days I question whether anyone is going to listen. Then I look at Brownie and the rest of our gang, and at the photos of the rescues at our partner shelters, and I send another email.
If you've read this far, thank you. If you give — at any amount — you become part of the founding story of Philippine pet identity infrastructure. If you can't give right now, sharing this campaign with one friend who loves animals helps almost as much.
JC Adamos
Founder, Furbly Inc.
Organizer
