
Help Flora Grow
Donation protected
Hi, friends.
Cheyenne and Pablo here - we’re the owners of Flora Plant Shop in Valparaiso, IN. We’ve decided to start this fundraiser based on the advice/request of many trusted friends and fellow business owners. We’ve been hesitant, but as the end of our lease draws closer and the expenses are growing, we’ve decided to give it a go.
As many of you know, we’ve been in our current location for a little less than a year now. We’ve loved every second of it - it’s given us the ability to build a solid foundation for our business, and we’ve met so many incredible customers and friends along the way. However, we recently found out that our lease is ending very unexpectedly at the end of April. Though our first year has been wonderful, we are still a new business and the costs of a full relocation were not something we thought we’d need to account for in our first year. We are a self-funded business, and this means we have very little wiggle room as is.
As of now, we’ve found a space that we are hoping to turn into our new home. (It’s looking very promising, and we’ve got just a few logistical aspects to figure out before we can share any more information.) We’re asking for help so that we can turn this new space into our (and your!) dream plant shop. Flora has always been as much about our customers needs as our own, and we want to turn our new home into a warm, inclusive space where our customers can come to escape, relax, and grow their love of plants. But this comes with lots of costs.
All donations will go towards the costs associated with the new space (new displays, new inventory, signage, etc.) and marketing efforts so everyone knows where to find us. We’ll also be using donations to offset the cost of being closed while we transition to our new space, and to invest more into our market/event setup, as we’ll be focusing more on outside events this summer to help us recoup some of the costs of our relocation.
We can’t express how incredibly grateful we are for all of the support we’ve received over the past year. Flora means everything to us - getting to share our passion with you is our dream, and growing something that we can pass down to our daughters makes it even more special. We know we can handle this transition, and we’re so excited for what the future holds.
As a “thank you” for all donations received, we’ll be planning a series of free community events in our new space. Please keep an eye out for those; we’d love if you joined us.
If you choose to donate, thank you. We could never ever repay you as much as we’d like, but we hope to bring you a new location that adds a little joy to your life. And if you’re not in a position to donate, we absolutely understand; we would appreciate it so much if you could just continue sharing our business and story with your friends and family, and help us keep everyone posted as we move forward.
We love + appreciate you more than you know.
Organizer
Cheyenne May
Organizer
Valparaiso, IN