Help Create A Trans Friendly Size System

My name is Jen and I'm a non-binary London-based Fashion designer who specializes in Womenswear for the trans female community.
My goal is to revolutionize the Fashion industry through acceptance and innovation by creating a new trans friendly clothes size.
Take part and send your measurements ! :-) Let's create it together ! :-)

Here's the plan:

1 .Create measuring kits ( including tape measures and a how-to leaflet)
2. Send out kits to participants
3. Collect 300 people’s measurements
4. Set up an international Kickstarter campaign in collaboration with other LGBTIQ related companies/ products/ services
5. Make and send more measuring kits
6. Collect measurements of at least 500 people
7. Calculate averages and create the new size system
8. Create basic patterns in the new system
9. Approach brands with them
10. Change the fashion industry and make the world a happier place

Get in touch over outbutin or find more info on me and the fashion label on Baal  or here so you can get your measuring kit or add your measurements already here   


(at the photo shooting for Resurrection 2017)

(still from the online fashion film Kiss from a Rose )



"Going for a walk with friends or companions through the city, past the brightly lit shops makes me feel uncomfortable. Resignation creeps up on me. A resignation that is neither voluntary nor wanted. This constant negative question of size stands in the way of finding suitable clothing for me in those shops. I rarely find shoes, dresses, trousers, shirts, or anything that suits me properly. And should it ever be the right size, I either look like an old lady or a sack.
My being “too big in general”, having a longer upper body, shorter legs, larger shoe size, and longer arms interferes with the idea of relaxed shopping. It frustrates a lot and after numerous attempts and disappointments, I stay away from the shops and look for opportunities on the Internet. I would like more choices to try, which I rarely find or only have a limited variety of options.
We all have an idea of ​​ourselves, defined by our personality, our sense of style, and our stature. Individuality is always praised, but in the clothing world this knowledge about us humans is shrunk down to standard dimensions."






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