Help support Claire and Floorish After the Palisades Fire

Hello my name is Jeff Gershenberg, my good friend Claire Buchanan-Gaughan, lost her family business, Floorish, to the devastating fire that destroyed the Pacific Palisades community.

Floorish was more than a flooring store—it was a dream built by Claire and her family. For over 14 years, Floorish (formerly Carpets West) has been a cornerstone of the Pacific Palisades neighborhood, providing homeowners, designers, and contractors with exceptional services to make any house a home.

Claire and her family poured their hearts into her recently rebranded and remodeled store. Now, they face the challenge of rebuilding like many other small businesses in the community.

Your support can make a difference in helping Claire and her family recover. Whether you can donate, share this page, or lend a helping hand, your support will mean the world to Claire, her employees, and her family. Let’s help rebuild not just Floorish, but the spirit of resilience and community.

All funds raised will be used by Claire to replace lost business property and to set up a temporary location to operate her business.