Help celebrate Mark Irvine's life (& his beloved penguins)

If you had the pleasure of knowing Mark Irvine, you know the force he was. Mark was famous in the digital marketing community for his brilliant, analytical mind (see: SEO Roundtable ), but even better known for his infectious grin and razor sharp wit. His sarcasm and sass were unparallelled and, although he'd never admit it, he was a huge softie at heart. He cared deeply for his friends and family -- if you were "in" with Mark, he'd be in your corner forever.

Mark passed away unexpectedly earlier this week. His official celebration of life will be held at Club Cafe from 1-4PM on June 1 and is open to anyone who'd like to join. (No dressing up. We all know Mark would've hated that.) If you'd like to contribute to the event costs, please do so here. Any remaining funds will be donated in Mark's name to his beloved penguins at the New England Aquarium.