Campaign Story

Young Senior is building more than a music career. The mission is to create a premium African brand that demonstrates discipline, creativity, entrepreneurship, and excellence. Despite years of investing personally in music and business, scaling to an international audience requires professional production, marketing, strategic partnerships, and infrastructure that cannot be achieved through personal resources alone. Every contribution helps build a sustainable platform capable of showcasing Zambian talent on the world stage.

Executive Summary

This campaign seeks £50,000 to transform Young Senior from an established Zambian artist into an internationally competitive music, media, and lifestyle brand. The funding will support professional music production, cinematic visuals, branding, international marketing, public relations, regional collaborations, travel, business infrastructure, and long-term brand development.

Vision

To establish Young Senior as one of Africa's leading premium artists and entrepreneurs, representing Zambia on the global stage while creating sustainable business opportunities through music, media, brand partnerships, and entrepreneurship.

Funding Allocation (£50,000)

World-class music production £8,000

Cinematic music videos & photography £8,000

International marketing & Meta/YouTube/Spotify campaigns £10,000

Brand identity, wardrobe & creative direction £5,000

PR, radio & television promotion £6,000

Regional travel & collaborations £5,000

Studio equipment & content production £5,000

Website, merchandise & business infrastructure £3,000

Funding Milestones

• £10,000 – Professional recording, branding and first campaign.

• £20,000 – High-end music videos and national promotion.

• £35,000 – Regional collaborations and PR across Southern Africa.

• £50,000 – Full international brand launch and year-long execution plan.

Supporter Promise

Supporters will receive regular updates, behind-the-scenes content, progress reports, new music announcements, and a transparent overview of how funds are invested.

You can have a look at my work on this link: https://ffm.bio/youngseniorbaby

Thank you so much for your support!