Help Build MY BIG 3: A Daily Habit to Help Reduce Burnout for Millions

My name is Colin, and I'm a burnout survivor.

11 years ago, burnout nearly broke me. That experience led me to build My Big 3. Here's why...

Every morning, millions of people like me wake up already overwhelmed by endless tasks and competing priorities.

Our calendars are full.

Our inboxes are overflowing.

Our to-do lists never end.

At the end of the day, many of us feel exhausted but struggle to answer one simple question: "What did I actually accomplish today?"

I'm on a mission to change that with one simple daily habit: identify the three goals that matter most.

I've spent my career building digital products for Fortune 500 companies, but after years of watching talented people burn out, I realized something:

The problem wasn't that people weren't working hard or had too much workload. It was that they were trying to focus on too many things at once; too many competing priorities.

That's why I created My Big 3.

What is My Big 3?

My Big 3 is the daily operating system for human focus; backed by neuroscience, and powered by Ai.

It's a wellness platform that will help millions of people start each day with clarity while reducing cognitive overload, burnout, and workplace stress.

My Big 3 is built around one simple morning habit: Before your day begins, identify the three goals that matter most.

Not thirty. Just three.

That small daily ritual helps us create clarity, reduce stress, improve focus, and end each day with a sense of accomplishment instead of frustration.

My vision is much bigger than an app: I want My Big 3 to become a daily habit used by students, parents, entrepreneurs, teachers, healthcare workers, and corporate employees around the world.

Imagine millions of people beginning every morning with intention instead of anxiety.

I'm asking for your help because building meaningful products takes time, talent, and resources.

If you believe our world could benefit from a little less burnout and a little more focus, I'd be honored to have your support.

Every donation matters, and every share matters.

Thank you for believing in this mission.

Exactly What Donations Fund

Your donation will directly support product development, design, AI features, accessibility improvements, marketing, and partnerships that will help bring My Big 3 to people who need it most.

$10,000: MVP prototype & AI features

$25,000: Mobile app improvements

$40,000: Security and infrastructure

$60,000: Corporate wellness pilot launch

$80,000: Marketing and outreach

$100,000: National launch

Help Us Grow the Team

One of the most encouraging parts of building My Big 3 has been seeing the incredible talent that wants to be part of this mission.

More than 100 professionals have already applied for leadership roles across general management, operations, business development, and engineering.

Every dollar raised helps us move closer to hiring exceptional people who share our vision of helping millions reduce burnout and improve focus. Even if you can't donate, sharing this campaign could help us reach someone who can.

My Personal Story of Burnout: The Full Story

Eleven years ago, my life looked successful from the outside.

I was living what many people would call "the dream."

I had graduated from Yale with a degree in behavioral neuroscience and earned my MBA from MIT. I was leading major IT initiatives as a digital program manager at AT&T. I was building not one business, but two -- my Internet startup, 40Billion, and my product management consulting company, 3 Guys in a Garage.

I was a father to two amazing young boys, just 6 years old and 2 years old.

Owned three luxury cars and a motorcycle.

And my family had just purchased our 5400 sq ft dream home on a large corner lot with a backyard oasis that included a heated saltwater pool & spa with waterfall, screened-in porch with 100" movie projector & built-in speakers for outdoor entertainment, irrigation system and professional landscaping, in a swim & tennis community.

On paper, I had made it.

But life doesn't always send hardship one piece at a time. Sometimes it all arrives at once.

My dear mother passed away suddenly shortly after her 66th birthday.

One week later, I was scheduled to close on our dream home, and I moved forward with the closing anyway.

I told myself I could handle it. I told myself I had to stay strong. I told myself to keep pushing.

That's what high achievers do, right?

We push. We grind. We carry more.

We tell ourselves we'll rest later. But "later" has a cost.

Our dream home came with surprises. I discovered mice living in the basement ceiling.

There was a private pool and spa in the backyard, which was beautiful to look at, but demanded daily maintenance.

My startup needed constant attention as my team and I navigated unexpected legal challenges.

My full-time consulting role at AT&T required focus and demanded excellence.

My children needed their father.

My family needed me.

And somewhere in the middle of all that...

Guess what? I disappeared.

I didn't notice it at first.

Burnout rarely announces itself. It creeps in quietly.

First, you're tired. Then overwhelmed. Then unfocused. Then even small things start feeling impossibly hard.

Soon, I was being pulled in 20 different directions every single day.

My mind felt crowded. My energy disappeared. My clarity vanished.

Then my body forced me to stop, as I got sick with pneumonia for the 2nd time. The 1st had been many years prior during my freshman year in college, and it was an unpleasantly familiar feeling.

And for the first time in my life, I felt something terrifying: I didn't want to do it anymore.

Not because I was lazy. Not because I lacked discipline.

I was exhausted. Completely depleted.

My contract with AT&T ended.

Marketing strategies that had once helped grow my business suddenly stopped working.

Income became unstable. Money became tight.

And everything felt heavy.

At the time, I didn't have language for what I was experiencing. Now I do.

It was burnout.

And burnout doesn't just hurt individuals. It hurts families. It hurts teams. It hurts companies. It hurts society.

According to the World Health Organization, burnout and workplace stress cost the global economy roughly $1 trillion through lost productivity. Yes, that's 1 with 12 zeros!

And it's getting worse.

We live in a world of endless notifications.

Infinite scrolling.

Social media.

Slack messages. Teams messages.

Emails.

Texts.

Meetings.

Deadlines.

Expectations.

More devices.

More distractions.

More demands.

And yet somehow, we expect the human brain to keep performing at peak levels? Our brains weren't designed for nonstop cognitive overload.

That's why I created My Big 3. Over a decade in the making.

Not as another productivity hack. Not as another task manager. And definitely not as another app that overwhelms you with more features, more dashboards, and more noise.

I created My Big 3 because I learned something life-changing: You do not need to do everything today. You need to focus on what matters most today.

Just three things. Your three most important priorities.

If only three things get done today, what must they be?

That simple question can change everything!

When I graduated from Yale with a degree in behavioral neuroscience and chose not to go to medical school, I didn't know when I would use what I had learned.

Many years later, it all came full circle.

My Big 3 is grounded in behavioral neuroscience. The science shows that writing down your goals improves attention, memory, motivation, and follow-through.

You're up to 40% more likely to accomplish your goals when you write them down and make them easy-to-access visual cues.

When you write down your goals, they become encoded by your brain's hippocampus, which increases the chance that they will be stored in your long-term memory and you will remember to act on them. This goal-setting neuroscience explains why the act of defining goals activates neural systems tied to focus and achievement.

The world's highest performers understand this:

History is filled with people who understood the awesome power of daily goal-setting and intentional focus.

Success is rarely about doing more. It is often about doing less, but better. That is the philosophy behind My Big 3: "Less is more."

My Big 3 is a neuroscience-based corporate wellness app designed to help employees:

Because productivity without peace isn't success.

Achievement without wellness isn't sustainable.

And ambition without boundaries eventually becomes self-destruction.

I built My Big 3 because I never want to return to the version of myself who was drowning while pretending everything was fine.

And I know I'm not alone. Millions of high performers are silently struggling.

They look successful. They sound capable. But internally, they're overwhelmed. They're tired. They're burning out.

If My Big 3 can help even one person reclaim clarity...

Help one employee feel less overwhelmed...

Help one parent feel more present...

Help one student be more attentive...

Help one leader focus on what truly matters...

Then every painful lesson I learned was worth it.

My mission is simple: To help millions of people build calmer, more intentional, more productive lives, one day at a time.

3 goals. One day. A better life.

Together, we can help millions start each day with greater focus, purpose, and peace.

Thank you for your compassion and generosity.

Best,

Colin