USC’s Asian Pacific Cinema Association (APCA) is producing a music video for “Amnesia,” an upcoming single by rising Korean-American artist Hyejin!

This student-led production aims to uplift AAPI voices and craft a high-quality visual that reflects the emotional depth of the song, but we need your support to make it happen!

Check out APCA's Past Work Here!

Artist’s Statement

“Amnesia is the upcoming single from my debut album! I wrote this song as an homage to the music I grew up listening to, specifically of the 90’s. Super excited to be collaborating with the USC [APCA MV] film crew in bringing my sonic and visual world to life!” - Hyejin

Visual Style

Claire Smith (Director): Amnesia aims to embrace the unrelenting melodrama of a breakup, providing a space for mixed emotions to manifest as pure feminine rage. We intend to capture the unfiltered chaos that comes with reeling over a past relationship, portraying female anger in vivid honesty.

Budget Breakdown

Every dollar raised will go directly toward bringing this music video to life. Funds will cover key costs, including renting locations, camera/lighting equipment, and purchasing materials for production design/costumes.

Timeline:

Cast/Crew:

We hope you consider supporting this exciting project! By donating, sharing, or simply spreading the word, you’re helping empower AAPI voices and student filmmakers alike!

Follow our Instagram! - @uscmusicvideo

With love,

The APCA Music Video Team