Help Afropop scale Black joy and cultural representation.
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$1,765 raised of $50K
37 donations
What started in a kitchen as a journey of self-discovery has grown into a community-backed movement.
Afropop was created to bring authentic Black representation to a projected $771 billion beverage industry, where less than 1% of brands are Black-owned. Our better-for-you soda brand is built on one driving principle: You are somebody, and you matter. We celebrate Black joy and culture through authentic flavors and vibrant packaging designed by emerging artists. Afropop is more than just another soda company, its for the people who want to be seen and heard, not just sold to.
The Story So Far: Proven Demand & High Growth
We launched in December 2023 across 15 Oklahoma locations. Since then, the community response has been incredible:
- Massive Traction: We sustained a 50% year-over-year growth rate from 2024 to 2025.
- High Velocity: In just one of our grocery retail locations, we average a high sell-through rate of 71 units per week.
- National Scale: We have expanded from a local favorite to a brand with shelf placement in 150+ locations across 27 states.
Because of this proven demand, we have secured a monumental distribution partnership with Republic National Distributing Company (RNDC) and a manufacturing partnership with Roughtail Brewing, one of the largest breweries in Oklahoma.
Why We Need Your Help: The $50,000 Goal
The demand is officially outpacing our current capacity. To fulfill our new national distribution and get Afropop into more communities, we need to scale fast.
Your donations will directly fund our next phase of growth:
- Increase Production Capacity: Scaling our manufacturing with Roughtail Brewing to keep up with massive purchase orders and keep shelves stocked.
- Expand Our Sales Force: Hiring dedicated sales talent to secure new retail placements and manage our rapidly growing accounts.
- Targeted Marketing: Launching hyper-local marketing campaigns to drive brand awareness and ensure high sell-through rates in our new states.
Join the Movement
Afropop is more than just a healthier, delicious soda alternative. It is a symbol of belonging, representation, and community pride on global retail shelves.
Every dollar brings us closer to ensuring our communities are seen, heard, and celebrated. Thank you for being a part of the Afropop family and helping us prove that representation matters.
Donate today and share our story!
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