Help Acantha Lang Promote Her Debut Album

Hello everyone…

Many of you already know me…but for those of you who don’t…
My name is Acantha Lang and I’m a soul singer and songwriter from New Orleans, Louisiana. My journey took me from New Orleans to Harlem in New York and now it’s brought me to London, England where I now live.

I released my debut single, He Said/She Said in the middle of the pandemic (October 2020) and have been releasing music ever since. I am 100% independent so I’m extremely proud of what I’ve achieved so far since my debut release!

You can listen to the music I’ve released so far via the links below:

In those two years, I’ve been able to create some nice momentum, all without any manager, record label backing, or massive marketing budget.

I am on the verge of finishing my debut album, Beautiful Dreams and have plans to release it next year - March 2023 but without the help of a PR company to promote the album, only my immediate circle will hear it. Without this, I don’t have a career. It doesn't matter how good you are, there is no career if enough people don’t hear your music.

With the momentum I’ve created independently, I need help with the marketing and promotion of the album. I’ve created this GoFundMe to help pay for the PR & Radio Marketing campaign for my debut album, Beautiful Dreams.

Why a good PR (Publicist) & Radio Plugger is so important?

A good PR/Radio campaign can open doors that normally would be closed to independent artists, expand my fanbase and help me build a sustainable career as an artist.

Here’s what the Musicians Union in the UK says on their website:
  • A good music PR is vital for the marketing and promotion of new releases by solo musicians and bands.
  • Most up-and-coming artists will look to hire a music PR to take care of the difficult task of securing media coverage
  • Securing media coverage & radio play is extremely difficult for independent artists to do on their own.
  • It is almost impossible to get coverage as an independent artist, especially from the big players in the industry
  • A good publicist/radio plugger can help build a musician’s media profile, bringing their clients to the attention of relevant, receptive broadcasters, journalists and radio stations for worthwhile coverage.
  • It’s far too time-consuming for a DIY artist to cover all the bases effectively themselves.
  • Sue Harris of Republic Media points out, a good PR can do far more. “It’s not just about acting as a messenger,” she says. “A publicist can bring ideas and work with you to become the best artist you can be. It’s about experience. It’s knowing what works and doesn’t work.”

About the costs and what your donations will fund

Proper PR agencies and radio pluggers are expensive but the services they provide will make a significant difference in helping me breakthrough. I need to raise £21,800 to pay for a 4-month PR & Radio Marketing Campaign (UK & US). This might seem like a lot of money, but it’s a drop in the bucket compared to the small fortune a record company would pay for the PR Marketing budgets for their artists.

About the PR/Publicists, I want to hire

The PR companies/publicists I want to hire are well-respected, experienced and have outstanding track records. They have strong connections and personal relationships with journalists, reviewers and publications targeting soul music and mainstream media.

They are passionate about my music and are ready to take action. They believe they can build an incredible press campaign and create opportunities to bring much-needed attention to me as an artist and aid in the promotion of my debut album, Beautiful Dreams.

About the Radio Plugger, I want to hire

When I released my first few singles, I tried to contact various radio stations for radio play consideration. I “cold-called/emailed” a long list of radio stations. I was able to get a few plays through my personal network but I couldn’t get through to the major targets. It all changed when I hired a radio plugger (Nurture Music) who is a specialist in soul music.

Fast forward, now I’ve had several interviews on BBC Radio London with Robert Elms, my music has been heavily played on Jazz FM including being added to their playlists with my picture featured on the cover, Breakfast Track of the Week, and radio play regionally across the UK and even internationally.

Without Nurture Music, I wouldn’t have been able to get my music heard/supported by any of these radio stations. I will be hiring Nurture Music again to handle radio promotion for the album as well.

What I’ve achieved so far (without any help)

If you’ve been following my career so far, it might look like I don't need a PR company because I’ve managed to achieve some amazing things independently! But trust me I do need help! Nonetheless, I still wanted to share some of the wins I’ve achieved on my own with no publicist, manager, or marketing budget.

  • My debut single, He Said/She Said is featured on Craig Charles's Trunk of Funk compilation album

  • I won the New Artist of the Year award for the 2021 Soul Tracks Readers’ Choice Awards (voted by the readers themselves)

  • I won the Blues Artist of the Year award and was presented the award by Jools Holland (2021 Boisdale Music Awards)

Two of my songs made it on the highly coveted and (highly competitive) Spotify's Best Of...playlists.

Imagine what I could do with a proper PR/Radio team helping me!

Crossing my fingers I can raise the money by mid-January 2023.
With the album due to be released in March 2023, I need to be able to officially hire the publicists and radio plugger in January so we can start fleshing out the strategy, goals, and targets...and make a real plan!

If I reach my goal…what’s next?

Making music and promoting the music is expensive and the costs of building a music career are never-ending. Each contribution will make a huge difference in helping me continue on my music journey.

So on the off chance I manage to exceed my goal, any additional money raised will go towards the ongoing costs of releasing music independently some of which are:

  • Manufacturing CDs, Vinyl Pressing
  • Graphic Design & Artwork
  • PR/Marketing campaigns to keep the momentum
  • Content creation (Music Videos, Promo Videos, etc)
  • Rehearsal Studio
  • Recording Studio
  • Mixing/Mastering
  • Musician Fees
  • Touring Expenses

What will you get if you donate?
If you donate a minimum of £25 - you will receive a digital download of my debut album, Beautiful Dreams a week before its official release. Shortly after you donate, I will send you a message with a link for you to enter the necessary info to get your digital download a week before my album is released.

What your support means to me?

Your support literally could change the course of my life and help me have the career that I’ve worked so hard for all these years! I hope my story will inspire you to help me realize my Beautiful Dreams.

Thank you so much for taking the time to read this and for your support.

Wishing everyone nothing but love and light,
Acantha Lang

For those of you who want to learn more about me and my journey, you can find out more on my website

You can also find me on all social media platforms: @acanthalang
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Acantha Lang

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