Big Stick Willy's - A Gourmet Cheese Stick Co.

Big Stick Willy's originally launched in the East Village in October of 2020 as a way to provide jobs for those in the food service industry.  After high consumer demand for these Gourmet Cheese Sticks the product blossomed into a small business and was proudly representing NYC and providing jobs in times of need. After receiving public notoriety from publications such as Grub Street, Inside Hook & QSR restaurants Big Stick Willy's quickly gained public attention. After being in business for only 3 months Big Stick Willy's was hit with a potential business ending lawsuit from an envious competitor with claims of Trademark Infringement, Trademark Dilution & Unfair Business Practices all because we share the word 'Big' in our title. The brash behavior became more and more vile with threats of of silence and bullying attempts to make BSW pay the competitor $50,000 in order to drop the lawsuit. After 3 attempts at bleeding Big Stick Willy's out in court and threats of bankruptcy the competitor turned around and is now trying to acquire Big Stick Willy's. Big Stick Willy's was built in the heart of NYC during the pandemic and will not back down to entitled bullies. We come hat in hand and asking for the people of NYC to help us out by donating in order for us to keep fighting.

Check us out in the press here:
Grub Street 
Quick Service Restaurant Magazine 
InsideHook NYC 
Tracys New York Life 
BSW Website


Will Reynolds
New York, NY

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