This campaign is being launched on behalf of Glenda Elloie, who unexpectedly lost her son Caleb to an auto accident on Sunday, October 11. Caleb, 21, was a larger-than-life personality who loved trucks and 4-wheelers, sports and music. He was known for his love for people and for helping people, as evidenced by those who have come forward to tell of his good deeds after hearing of his passing. Caleb was a loving father to his son and has another child on the way.

Glenda also lost her husband a few years ago; as a result, she works multiple jobs to make ends meet. The hope is that through the combined efforts of friends, family, and co-workers we can help to ease some of the financial strain associated with Caleb's passing.