Fighting for Truth in the Age of the VIRUS
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Everyone knows we need to flatten the curve in order to avoid overwhelming our healthcare system. But the government, medical establishment, and mainstream media have not reached 37% of the population who say that “the coronavirus is greatly exaggerated.”
That's a problem we can solve. We’re a team of world-class digital marketers using the world’s most sophisticated tool to change minds and behavior (advertising) to fight misinformation and save lives. Our network includes heads of strategy at top ad agencies, healthcare professionals specializing in medical propaganda, epidemiologists at universities and award-winning creatives.
• Our psychographic profiles target the people no one else has been able to reach
• For every 1 person we convince to stay indoors, we prevent 3.5 people from getting infected
• Worst-case projections from Imperial College of London show a death toll of 95 MM people globally—15x the number of Jews killed in the Holocaust.
Of course, it's critical that people donate to fund frontline essentials like masks and gloves. But if we succeed in our mission to change behavior, many of them will never need to be used. Time is of the essence, because the sooner we can get our ads into the world, the more effectively we can slow the virus.
History will remember us for our actions in this moment—and your funding will enable our teams to analyze non-believers, strategize how we can convince them, make creative content on multiple platforms, and work with influencers of every stripe to reach them.
We quit our jobs to put our skills to work in the fight- can you help us?
That's a problem we can solve. We’re a team of world-class digital marketers using the world’s most sophisticated tool to change minds and behavior (advertising) to fight misinformation and save lives. Our network includes heads of strategy at top ad agencies, healthcare professionals specializing in medical propaganda, epidemiologists at universities and award-winning creatives.
• Our psychographic profiles target the people no one else has been able to reach
• For every 1 person we convince to stay indoors, we prevent 3.5 people from getting infected
• Worst-case projections from Imperial College of London show a death toll of 95 MM people globally—15x the number of Jews killed in the Holocaust.
Of course, it's critical that people donate to fund frontline essentials like masks and gloves. But if we succeed in our mission to change behavior, many of them will never need to be used. Time is of the essence, because the sooner we can get our ads into the world, the more effectively we can slow the virus.
History will remember us for our actions in this moment—and your funding will enable our teams to analyze non-believers, strategize how we can convince them, make creative content on multiple platforms, and work with influencers of every stripe to reach them.
We quit our jobs to put our skills to work in the fight- can you help us?
Fundraising team: The Auxiliary (2)
Imran Hafiz
Organizer
Dover Plains, NY
Beckett Mufson
Team member
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