Instagram #WERBUNG Lawsuit

A phenomenon on Instagram, as you can see in almost every single post by German Instagrammers

It should indicate whenever a posting includes paid advertising, to make it clear for the Instagram user.

But how can it be clear if all the sudden every single post says advertising? 

The reason for this phenomenon is an organization that claims to protect their members and is sending letters to everyone who is tagging other Instagram profiles and doesnt say their posts are advertising.  In these letters, they are asking for a fee and force the people to sign a contract where the people confirm to follow the guidelines of this organization. The first fee is about 180€ but the contract also includes a penalty fee in case the people who signed it, do a mistake - in this case, this organization is charging 5.100€ for every single mistake!!!

This organization doesnt care if the people have received something in return for tagging other Instagram profiles because, in their eye, the simple tagging of someone is already advertising and should be stated as such in every single post that has tags and links in it.

I have been making it clear every time I have tagged companies that are my YouTube sponsors, or whenever I have done a paid post, by following the German laws. In fact, I have contacted a lawyer for a consultation and he has confirmed my behaviour to be correct.

As soon as I have reached the 50K milestone on Instagram, my profile must have showed up on the radar of this organization and they have sent me such letter. Asking me to pay them a 180€  fee because I haven't used the word WERBUNG (advertising) at the beginning of a handful of posts that included tags to other Instagram profiles. And of course, they also asked me to sign the ridiculous contract and to commit to paying 5.100€ in case I will ever do this mistake again.

- They were not interested whether I have received something for these tags or not
- In fact, one of the tags was a good friend and colleague of mine

I refused to pay the fee as I felt there was nothing I have done wrong and also to sign their contract.

As a reaction, they started a lawsuit against me!

Please support me through this GoFundMe campaign and share it with as many Aquascapers as possible, so that in the first place everyone knows why every German Instagrammer is using WERBUNG at the beginning of their posts and also to support me in this fight for the right and truth.

I sincerely hope many of you will support this, in case I'm going to win the process, 100% of the money is going to be refunded to you!
I'm not going to keep any single penny of it.

I promise to keep you updated about the further steps of the lawsuit.

Thank you

In case you don't do it already, follow me on Social Media
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Donations (0)

  • Andrew Gilbert 
    • €10 
    • 1 mo
  • Oliver Oomen 
    • €50 
    • 1 mo
  • Ines Klopfer 
    • €15 
    • 2 mos
  • Gilles Francus 
    • €20 
    • 2 mos
  • Pedro Moreira 
    • €10 
    • 2 mos


Jurijs Jutjajevs 
Eschborn, Hessen, Deutschland
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