Help Me Fight for Human-Friendly AI !

Hi, I’m futurist Mal Fletcher. AI technology is evolving rapidly - far more quickly than our understanding of it!

We cannot wait for artificial intelligence to decide its ethical limits. We must act decisively to maximise AI’s benefits but limit its potential threats. You can help us be a catalyst for that!

This technology will impact almost everything - our jobs, health, mental well-being, privacy, finances, security and environment.

For four decades, I have helped people to engage the future today. I've done this through mass media advocacy* reaching into more than 100 nations, plus events in 40 nations.

Alongside me are some very committed volunteers at the UK-based 2030Plus Futures Forum and the Next Wave International charity. Together, we’ve also launched education programmes, research, and publications.

We urgently need your help to promote human-friendly AI. We must act now, while we still have time to shape AI’s development.

(*My commentary - see recent samples below - has featured extensively on BBC TV and radio, Sky, CNBC, ABC, GBNews, TalkTV, and many global platforms.)

The Urgency of Our Cause

We need your support to raise £25,000 by the end of June 2024.

This will support our ongoing research and media advocacy, which provides a positive but ethical voice on AI in the public square. Your giving will help us launch AI awareness and ethics programmes for students and run more of our AI education sessions for civic and charity leaders.


How will your giving be used?

We’ve already allocated approx £5,000 for ongoing, up-to-date research; £14,000 for media commentary (includes prep, writing, and presenting.); £2500 to help underwrite webinars and other training events; £2500 for publications (e.g. a new ebook on AI issues); £1000 for some basic travel costs (for interviews, events etc).

By supporting this campaign, you will play a pivotal role in shaping AI's future and making sure that it’s used responsibly.

Unveiling Our Vision: A Short Video

To illustrate the goals and benefits of our campaign, we have created a captivating 3-minute video. It shows the urgency of the challenges we face with AI. It also showcases how your contribution will make a tangible difference.


Witness the power of human advocacy in action.

All donors will receive updates from me on the progress of the campaign. No donation is too small! Every donation is hugely appreciated.

The time to act is now, while we can still ensure that AI is our collaborator, not an overlord!

Please help us spread the word by sharing this campaign with your friends, family, and colleagues.

Please Donate Today - Be a Catalyst for Change!

Mal Fletcher
Futurist, broadcaster, author, speaker
Founder/Chairman 2030Plus

Recent media interviews
...For more, visit 2030Plus.com and my YouTube channel.


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  • Tim Roberts
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  • Robin Stephens
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Mal Fletcher
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