The primary goals of Fashion for a Cause are to benefit those in need, provide a platform for advocacy and service, connect University of Virginia students with members of the Charlottesville community and empower artistic expression. While a huge component of FFC is about fashion, philanthropy is the most integral aspect. FFC creates a unique opportunity because it gets to celebrate the creativity of university students, while giving back to the community by rewarding local high school students with scholarships to further their education. FFC’s annual fashion show typically welcomes 300 to 500 audience members, but through its marketing and philanthropy initiative, FFC is expected to impact 1,500 to 2,500 UVa students and Charlottesville community members. FFC also co-sponsors with other organizations on Grounds to have a more powerful and successful event.