Hello, I’m Tom from the Negative Utilitarian Society. We plan to launch a new campaign to raise awareness about wild animal suffering. It has the provocative name “FCK-NTR”. We plan to have stickers, posters and billboards with the design you see at the picture. The QR code will link to a landing page with explanatory texts and embedded YT-Videos of Humane Hancock.

It’s important to educate about the conditions in nature and the immense suffering wild animals endure every day. We humans were able to ease the challenges nature created for our own good by creating culture. Animals in the wild are not nearly as lucky and fight a life long struggle against hunger, thirst, parasites, diseases, predators, accidents and catastrophes. Much more often than not this fight is lost very quickly, since most species rely on a so called “r-reproductive strategy”. In short this means that for every individual that reaches adulthood hundreds or often thousands of offspring will die as infants.

Most people have a rather romanticised view of nature. We want to change that, so society will try to develop ways to help those animals in any way.

Since we are an international but quite small organisation we can’t finance larger campaigns on our own. Thats why we ask you for help to pay for outreach materials, a domain and advertising. Every contribution helps us a lot and potentially spares millions of animals a live of agony in the future.

We thank you so much for caring and sharing!