Eyecare at Doorstep with Ottika Express

Ottika operates as an e-commerce platform specializing in eyewear products, authorized to offer renowned designer eyewear brands through their online store.

It’s Bootstrap and is dedicated to widening access to eyewear product brands to consumers.

Through our platform, customers can effortlessly purchase eyeglasses and sunglasses online, upload their prescriptions, and experience virtual try-on options for a seamless shopping experience.

Ottika has recently linked authorized agreements with industry giants in contact lenses, allowing us to offer a wide range of contact lenses through our online platform.

Target Customer

Our target customer segment is not focused on low-priced products: instead, we cater to the medium, medium-plus, and high-end consumer demographic. As an authorized online retailer in Canada, we proudly offer prestigious designer brands, aligning our offerings with the preferences of discerning and fashion-conscious shoppers.

Vision

Our vision is to revolutionize eyecare accessibility with Ottika Express, a pioneering concept that brings eyecare right to the consumer's doorstep. With Ottika Express, a fully equipped van staffed with eyecare experts and a comprehensive product range will make eyecare more convenient than ever before.

In a highly regulated market, we wish to open opportunities for licensed opticians to become franchisees with minimal investment. This approach accelerates our expansion because the cost of establishing a traditional optical shop with high-end collections can range from $250,000 to a million dollars, whereas our mobile setup with inventory can be reduced drastically.

Furthermore, by eliminating the need for brick-and-mortar stores with monthly rents ranging from $4,000 to $8,000, we can keep our product prices competitive. Our low overhead model allows us to provide consumers with access to high-end eyecare products at economical prices, ensuring that luxury and quality are within reach for all. Our goal is to make eyecare more accessible and affordable while maintaining the highest standards of quality and convenience.

Introducing a mobile van service like Ottika Express can provide several unique values:

1. Convenience: The van brings eyecare directly to the consumer's doorstep, saving them time and effort. This convenience can be especially appealing for individuals with busy schedules or limited mobility by simply booking appointment online at our website

2. Personalization: The presence of an eyecare expert in the van allows for personalized consultations and fittings, ensuring that customers get the right eyewear for their specific

needs and preferences.

3. Immediate Try-On: Customers can try on eyeglasses and sunglasses in real-time, helping them make more confident purchasing decisions. This feature can be especially valuable

when selecting frames that match their style.

4. Accessibility: The van can reach customers in remote or underserved areas, improving access to eyecare services for those who may not have easy access to traditional optical shops.

5. Cost-Effective: The van setup has lower overhead costs compared to a brick-and-mortar

store. This cost efficiency can translate into more competitive pricing for customers, making

luxury eyewear more affordable.

6. Community Engagement: The van can participate in community events, health fairs, or local markets, allowing you to engage with a broader audience and build brand awareness.

7. Franchise Opportunities: The van-based model can be an attractive business opportunity for licensed opticians looking to start their own franchise with a lower initial investment

compared to a traditional optical store.

In return for every contribution made, we're delighted to offer a generous 30% discount on our exclusive Ottika in-house brand products by using code: GoFundMe. It's our way of showing appreciation for your support while making quality eye care more accessible.

For those contributing $35 or more, we're offering complimentary sunglasses from our "Shades X Collection" (Worth $50) & a first free doorstep service when we launch in specific areas.

In summary, While the current business is already online, the introduction of Ottika Express via a van can enhance the overall customer experience, extend reach to underserved areas, and provide a more personalized and convenient eye care solution. It complements online presence by adding a physical touchpoint that meets customers where they are.