Hi family ,friends & supporters!! I wanna challenge you to expand your mind. I’ve always been interested in the beauty industry an $94.36 billion dollar industry. With my cosmetic endeavors I seek to infiltrate the system by reminding the people where their beauty truly comes from the Creator. Growing up I’ve faced lots of insecurity issues causing me to over apply using cosmetics for survival means. Along my journey I’ve learned I was created intentionally and purposefully. Now I strive to show people what I’ve learned.

Our Mission

Make up is only a highlighter to the beauty you already possess. As a metaphor make up is kinda like the Holy Spirit in our lives. He highlights and bring forth the beauty and giftings we already possess. The Creator of Eyedentity Michael L Brown II wants you to question yourself “who do you see ? “ America sells the idea that you can be whoever you want to be. In fact, you can! This brand will remind you that you are already who you want to be. In hopes that through application the best you is brung out. Scripture says Your beauty should not come from outward adornments, such as braided hair and the wearing of gold jewelry and fine clothes. Instead, it should be that of your inner self, the unfading beauty of a gentle and quiet spirit, which is of great worth in God's sight.

Problem Solving

Cosmetic waste -sustainable packaging

Health and Safety - better or organic ingredients

Unrealistic promotion and advertisement- products need to be inclusive to cater to the majority

Insecurities issues- knowing your creator. Instituting nuggets from the Faith