Our Story: Why We’re Building Embraya

We’ve been the ones with arms full of paperwork, hearts full of hope, and bodies full of hormones.

We’ve stared at calendars and spreadsheets, terrified we’d miss one small but crucial step.

We’ve cried on bathroom floors, in waiting rooms, and in silence — because IVF is hard in every possible way.

We’re two moms who fought our way through the infertility journey. And when we finally made it to the other side, we looked back and thought:

Why was this so needlessly complicated?

Why did the tools meant to help… make it harder?

Why did we feel so alone?

So we’re building the thing we wish we had:

✨ Embraya — the IVF and fertility companion app designed by patients, for patients.

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Why We Need Your Help

We’re not backed by big investors (yet!).

We’re two women using our own experiences and skills to bring Embraya to life — and we’re asking for help from our community, because we believe it should always start here.

Your donation will help us:

• Fund the app’s first design and development phase

• Run research with real IVF warriors like you

• Bring Embraya to more hands, hearts, and hopeful parents

If you’ve ever thought,

“There has to be a better way…”

—we’re building it.

And we’d be so honored to have you with us.

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How You Can Support

• Donate — every dollar helps us move this dream forward

• Share — send this to a friend, coworker, or IVF support group

• Follow our journey — embraya.org

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We’ve been there.

Now, we’re building the bridge for everyone else who will be.

With love and gratitude,

Amber & Nikki

Co-Founders of Embraya