Brown hair. Brilliant beard. And a BBL so magnificently large, it practically needs its own project management system. Brad is the kind of person who turns heads without even trying—gliding through farmers’ markets, bookstores, and conference keynotes like confidence incarnate. But behind that peachy perfection lies a man with a dilemma. Not about cloud infrastructure or deployment frequency—those he’s mastered through his tireless work on the DORA Project, where he’s spent countless hours advancing the science of DevOps, improving performance metrics, and helping teams ship code faster and safer.

No, this dilemma is about something more personal. Brad has a dream. A dream dipped in dye, dripping with possibility. He wants to dye his hair purple. Not lavender. Not eggplant. PURPLE. The kind of bold, blazing hue that makes engineers at SRE stand-ups and baristas at the co-op alike do a double take. The kind of purple that says, “Yes, I did come to deploy excellence—and slay your expectations.”

But there’s a problem: Brad’s got cold feet. “I don’t know,” he says, running a thoughtful hand through his carefully maintained brown locks. “What if it’s too much?” Too much? This from a man who champions organizational transformation by pushing elite performance across software delivery pipelines? From someone who helped rewrite how teams define success in the DORA metrics?

Please. So now, dear reader, we turn to you. Because Brad doesn’t just need encouragement. He needs a signal. A sparkly, purple-infused, donation-powered sign that the world is ready—not just for faster deployments and better change fail rates—but for Brad, in full technicolor glory. Support the dream. Support the dye. Let the DORA metrics glow purple this year.