Giving It Away - Classical Music in Lockdown and other fairytales tells a critically acclaimed story of how the business model for classical music content online is fundamentally broken, with large subsidised organisations using their financial muscle to drive the market price down to near-zero for smaller, more agile artistic creators.
Large organisations by their nature soak up millions from sponsors and taxpayers before any content can emerge. Smaller creators can produce content from the very first few investments: more money in, more content out.
If you’ve enjoyed my musical, written and spoken content so far on YouTube, Wordpress, Twitter, Instagram and elsewhere, please feel free to invest whatever you can to make sure it keeps on coming.
£25 buys a new opera score or reference book
£50 funds a coaching session on new musical repertoire
£125 funds an accessible audio version of an existing article
£275 funds a researched and edited 1000-word blogpost
£550 funds a set of professional studio or location photographs
£1150 funds 20 minutes of professionally produced video and audio content
£4850 funds a brand new song commission from an established living composer
£8750 funds a full-length sequel to the critically acclaimed debut book 'Giving It Away' across all formats
Thanks so much for all your incredible ongoing support.