Support Jeff Rosales' Family in Their Time of Loss

In Loving Memory of Jeff Rosales

It’s hard to forget someone who gave us so much to remember — even harder when they’re gone too soon.

With heavy hearts, we share the unexpected passing of Jeff, a man whose presence lit up every room he walked into. Jeff had a heart of gold and a soul so pure it touched everyone who knew him. He was the kind of person who always saw the best in others, never turned away someone in need, and went out of his way to help — whether it was a friend, a family member, a stranger, or someone he loved deeply.

Jeff adored Stephanie, his wife, and Nayeli, his daughter, with every fiber of his being. He did everything he could to make them happy. He told them he loved them and reminded them they were beautiful every single day. And not just once, but multiple times throughout the day. His love was constant, full, and unwavering. He showed it in a thousand little ways to the people (and animals) he loved most: Stephanie and Nayeli, his father Mario, his mother Ines, his brother Mario, his sister Vanessa, his aunt Peggy, his uncle Lars, his family in the US and in Peru, his beloved dog Bruno, and the countless friends he made throughout his life.

Nayeli has been remembering her dad by talking about all the things he loved — Star Wars, good food, shoes, The City, Peru, and of course, all the Bay Area sports teams: the 49ers, the Warriors, and the Giants. He had a big love for animals and an even bigger love for music. He was playful and silly, always turning everyday moments into spontaneous songs. His joy was infectious.

We are raising funds to support Jeff’s family during this unimaginable time and help provide some comfort as they begin to navigate this deep and sudden loss. Your generosity will go directly to helping ease the financial burden during this heartbreaking transition.

If you knew Jeff, you know how deeply he cared for others. Any donation, no matter the amount, is appreciated more than words can express.

Jeff’s energy was full of life, light, and love. May we always remember him that way. Thank you for helping us celebrate Jeff’s life and keep his incredible spirit alive.