Hi

I’m Pamela Hackett, a full time student at 60+ years old, and I’m seeing first hand how so many smart, brilliant young people can use a nudge.

So I started LeadReal Ventures to help give them that nudge.

We’re an impact-led social enterprise with a simple mission: Spot young talent. Nudge opportunity.

We’re here to nudge the next generation into their next move. Gen-Z.

We’re building what we call the Nudge Economy.

What it’s a nudge? Think of it as a small spark with big potential. A micro-chat or event, micro-funding, or micro opportunities to give a moment of encouragement.

These are all nudges - fast, flexible and frictionless ways to incubate confidence, creativity, and capability in youth. And build their resume.

It might be funding a domain name purchase to get started, paying for an ad campaign to get reach, or putting on an event to get conversations going.

It’s all about creating opportunities.

Right now we’re raising funds for student media start-ups: podcasts, on-line news reports and on-line magazines. All of which need the world to hear and read them, which means they need to pay for marketing.

We’re looking for people, groups or companies to seed our fund, sponsor a nudge or contribute to an event.

Who knows. Your small contribution may fund the next HuffPost and kick start a group of students into their own business.

Not every kid needs a five year plan, sometimes they just need a nudge and a few bucks to get their idea started, and with it comes a line on their LinkedIn profile that says they’ve got experience. Voila! It may get them hired.

We believe solutions to giving youth a nudge don’t need to be big expensive programs. Sometimes its just a small, well timed nudge.

This is the nudge economy: low barrier, high trust, early impact that helps young people take their first steps.

Our Nudge Portfolio is already growing. 100ReasonsToVote, a podcast for democracy was launched in January to encourage youth to vote. It’s student built and student run. But it now needs strong marketing. Our IWD event saw 50 female students come together to celebrate women’s leadership in March of 2025. We know the next round of students are eager to meet at our Nudge Lab event.

Why did we start LeadReal Ventures? Because we believe #yourisebyliftingothers. And there are so many other Nudges waiting to get a lift.

We hope you’ll help with what ever you can afford, and we’ll curate the funds into small nudges for the talented students we meet through LeadReal Ventures, part of theleadrealcompany.com