Conserve Roosterfish: Help San Carlos Thrive

This project is for the conservation of roosterfish — and to give back to the quiet, hardworking community of San Carlos, on the edge of Magdalena Bay in Baja, Mexico. I’m building a private, guide-powered research system to help protect this fishery using satellite data, on-the-water reporting, and years of environmental patterns. Every dollar raised goes directly toward tools, tech, and field support — not to profit, brands, or promotion. This is a grassroots conservation effort, built with and for the people who’ve lived and fished here for generations.