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Climate Crisis Ad Campaign

$10,020 of $10,000 goal

Raised by 128 people in 20 days
Created June 28, 2019

 ·  The world’s five warmest years on record have taken place since 2010.

 ·  Ocean acidification is increasing rapidly – putting ocean life at risk.

 ·  Chennai, India, has run out of water.

 ·  The Himalayan glaciers, a water source for a billion people in South Asia, is melting rapidly.

 ·  France had its hottest day ever on June 28th 2019 with the mercury reaching 45.9˚C.

 ·  Last year, B.C. wildfires burned more than 1.35 million hectares. 

 ·  Ontario's wildfires are burning now. In May, hundreds from the Pikangikum First Nation, north of Thunder Bay were evacuated.

 ·  Lake Ontario is now 76.03 metres above sea level — the highest point in recorded history --- and rising.

Climate Pledge Collective  is a tiny, volunteer-run, climate organization with big dreams. 

We are currently raising funds for a climate crisis ad campaign that aims to bring our climate emergency to the attention of TTC riders in a way that regular news outlets are not. They will be professionally designed and will be factual and non-partisan.

We will probably run four different posters.  One listing foods that are threatened by climate change; one focused on the water crisis that is ALREADY developing in India; and two on other topics.  Early mock-ups of potential posters are available in the updates section although the exact text, fonts and images are still being discussed.

Broad awareness of the scope of our crisis is urgently necessary and our goal is to have these educational ads running from August 1 to August 29. 

The types of ads we buy and their placement will depend on the funds raised. We're aiming for eye-level Toronto subway ads (those above the seats). Our current goal is $10,000 which will buy about 100 posters for four weeks. There are about 130 trains.

By July 15, we hope to have raised enough to meet the ad production deadline. Your help sharing this page is much appreciated!
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We are on the edge of our seats watching our fundraiser get ever so close to the goal. Thank you all so much for your support. We are so encouraged that we're doing something worthwhile.

We are currently negotiating with Pattison (TTC's ad company) to see if the funds we have already raised can cover the 100 posters we're aiming for. It's looking likely and we anticipate written confirmation soon.

Funds raised will be withdrawn to my account, Myrtle Millares (Co-Founder), and will be transferred to Pattison by cheque.

Apart from the cost of ad production and placement, we need to cover GoFundMe's transaction fees and may need to pay for stock photography.

Looks like this is gonna happen!
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Here are some ad ideas so far. We'll be highlighting both global and local effects in 3 or 4 posters. It's a very challenging task in the face of a complex situation!
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Thanks so much to everyone who has contributed and shared so far! There seems to be a lot of interest, which we hope will generate the funds we need.

We have met with a graphic designer who is volunteering her time out of her own concern for our climate. We are in the initial stages of design, deciding the most eye-catching way to communicate information.

We are also reviewing an ad package proposal for our campaign. Things are moving along! We now just need to make sure that we're on track to meet our goal before finalizing everything.

Please help us continue to promote this fundraiser. Your support so far helps us know that there is a need for this type of information outreach. It also gives encouragement to those working hard for a healthy future, a healthy planet.

Let's do this!!
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$10,020 of $10,000 goal

Raised by 128 people in 20 days
Created June 28, 2019
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AP
$20
Anne Pedersen
2 days ago
EL
$80
Elizabeth Los
3 days ago
GW
$20
Grant Walkin
3 days ago
$50
Anonymous
3 days ago
$30
Anonymous
4 days ago
$50
Tania Gill
5 days ago
AC
$20
Amy Castator
5 days ago
AC
$20
Amy Castator
5 days ago
$45
Anonymous
6 days ago
CJ
$9
Catherine Jimenea
6 days ago
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