Hello! My name is Teresa Ting, and I’ve been building my fine jewelry brand, Good Lucky, for the past 2.5 years. We’re set to launch in January 2026, with each piece thoughtfully designed and crafted here in my hometown of New York City. To introduce the brand to the world in a meaningful way, I’m producing and directing a short film campaign, and I’m asking for your support to bring it to life.

Why I’m Fundraising

Storytelling is at the core of why I created Good Lucky. This short film will share the vision of the brand through cinematic visuals that capture memory, emotion, and nostalgia.

In the film titled, "I Wish You Love", we follow an elderly woman (played by my mom) as she is transported into a distant memory of young love, heartbreak, and ultimately, the path to healing and growth. It’s a story about how jewelry, like memory, becomes a witness to our lives and the moments that shape us.

Film production is costly, and as I’m starting this brand completely on my own without outside funding, every contribution makes a difference!

How the Funds Will Be Used

Film production is a team effort, and every contribution directly supports the talented crew and resources needed to bring the Good Lucky campaign film to life.

Crew & Creative

Producer (prep, shoot, wrap): $3,000

Director of Photography (pre-pro + shoot day): $3,500

1st AC (camera support): $750

Swing (lighting/grip): $650

Production Assistant: $600

Makeup Artist: $550

Hair Stylist: $550

Production Designer: $1,200

Equipment & Space

Equipment rental: $1,000

Delivery/pickup: $400

Studio rental: $375

Props: $300

Van rental: $350

Cabs/transportation: $200

Food & Care

Crafty/snacks: $125

Meals for cast & crew: $450

Production Essentials

Production fee (insurance, liability, hiring, etc.): $1,290

Contingency (3% pass-through, refunded if not used): $387

Grand Total: $15,677

Our First Goal: While the total cost of production is over $15.6k, my first fundraising goal is $6,500. This initial support will help cover core crew and equipment expenses, ensuring we can successfully produce this film at the end of the month. Any funds raised beyond that will go toward post-production (editing, color, and sound design) to finish the film at the highest quality.

What is Good Lucky?

Ever since I was a little girl, I was fascinated by my mother’s jewelry box. I was enamored by the shiny, pretty objects and the way each piece felt heavy in my tiny hands. Later, my mother passed some of those treasures down to me, along with pieces that once belonged to my grandmother. Through collecting these heirlooms, I discovered that jewelry isn’t just decoration or “fast fashion” - it’s memory, heritage, and identity carried through time.

As the child of Chinese immigrants growing up in New York City, I often felt torn between cultures. I was eager to fit in at school, yet quietly immersed in our family traditions of watching endless Chinese dramas and exploring mythological folklores in our tiny studio apartment. Now, as an adult, I feel a profound desire to reconnect with my roots, which is why I created Good Lucky: an intersection of culture and heritage, inspired by my love for vintage designs, reimagined for everyday wear.

The name itself came from my mother, who used to secretly tuck little crystals and charms into my bag. When I asked why she placed them there, her response was always, “bring you Good Lucky!”

What once felt like an imperfection in her broken English - something I grappled with as an adolescent - has now become the heart of this brand. Over time, that memory has grown into a precious emblem of heritage, one that I hold onto endearingly.

Why This Matters

To me, jewelry is more than an accessory, it’s a witness to our adventures, hardships, and growth. Good Lucky is about creating pieces that carry our stories today and become heirlooms for the next generation.

Your support whether through a donation or by sharing this campaign will help me create a film that introduces Good Lucky to the world in the way it’s meant to be seen: with memory, story, and intention. Thank you so much for believing in this journey with me.

Follow Good Lucky on instagram for updates!