Last night, Allure Beauty & Co was destroyed by fire.

After an attack on the vape shop next door, the flames spread and our salon was lost. In just a few hours, years of hard work, sacrifice, late nights, and dreams were reduced to ash.

Allure Beauty & Co wasn’t just a business.

It was something my wife and I built from nothing.

It was a place where our team felt safe, where clients became family, and where people came not just to feel beautiful—but to feel seen.

So much was lost:

The salon we poured our hearts into

Tools and equipment that took years to build up

A livelihood for our team

A sense of security we thought we had

Standing there after the fire, looking at what was left, was absolutely devastating. It’s hard to explain the feeling of watching something you built with love disappear overnight—through no fault of your own.

We’re starting this GoFundMe because right now, we need help to stand back up.

Every dollar raised will go toward:

Rebuilding and refitting a new salon space

Replacing essential equipment and stock

Helping our team get back on their feet while we rebuild

We never imagined we’d be here. Asking for help doesn’t come easy—but giving up isn’t an option.

If you’re able to donate, share, or even just send words of support, please know it means more than we can put into words. You’re not just helping rebuild a salon—you’re helping rebuild a family business, livelihoods, and a community space that meant so much to so many.

From the bottom of our hearts,

Thank you for being part of our comeback.