Hi, I’m Kenneth Williams, and along with my wife, Theresa Morton, we’re excited to bring the rich, soulful flavors of Alabama BBQ to the Bay Area—but we need your help to make it happen!

For years, I’ve dedicated my life to fitness and wellness, training and inspiring thousands in our community. As a former track and field athlete at Cal Berkeley, I’ve always pushed myself to give my best and give back, often providing coaching and training on a sliding scale to ensure everyone could access the help they need.

Theresa, a Bay Area native, has spent her career in the bar and restaurant industry, mastering every role imaginable. Together, we’ve always dreamed of combining our skills and passion to create a unique BBQ experience.

BBQ isn’t just food to me—it’s a way of life. Growing up in Alabama, barbecue was the heart of family gatherings, tailgates, and community celebrations. It’s about tradition, hospitality, and bringing people together over delicious, slow-cooked meals.

Our initial plan was to open a brick-and-mortar BBQ restaurant in West Oakland, a neighborhood where quality food options are scarce. We invested our savings and put our hearts into developing a space that could serve as a community hub. However, after years of battling pandemic challenges and city permitting delays, we had to pause that dream.

But we’re not giving up—we’re pivoting! We’ve set our sights on a food truck to bring Alabama BBQ directly to the people. Our vision is to serve bold, authentic dishes made with high-quality ingredients and time-honored techniques, embodying the spirit of Southern hospitality. This food truck will allow us to connect with more communities, providing a taste of the South and building a space where everyone feels welcome.

We need your support to make this mobile BBQ dream a reality. Your contribution will help cover the costs of the food truck, state-of-the-art equipment, permits, and startup inventory. Every dollar brings us closer to sharing our passion for barbecue with the Bay Area and creating a new community hub on wheels.

Here's a breakdown of our startup costs:

Comissary Rent 12 months $ 10,000

Turnkey Food Trailer $ 65,000

Used Pickup $ 10,000

Vehicle Insurance 12 months $ 2,000

Business Insurance $ 1,000

Inventory $ 10,000

Food Photography $ 2,000

Staffing for Ramp Up $ 7,000

Insurance 1 year $ 3,000

Promo Materials $ 2,000

Event Fees/Permits/Licenses $ 15,000

Start Up Budget - Year 1 $ 127,000

Thank you for being part of our journey!

Kenneth Williams & Theresa Morton