Help us take Brinkley B and B.Kind on the road.

On Saturday 24 October, I will be spending 12 hours on a treadmill with one goal — to raise $10,000 to help take the B.Kind message into regional and rural schools across NSW in 2027.

And I need your help to get us there.

Your donation will help us continue developing and delivering preventative bullying education, resources and programs for young people, teachers and families in communities that may not otherwise have access to them.

Whether it's $25 to help support one young person, $250 to help impact a classroom, or $1,000 towards delivering a B.Kind workshop to entire school, every contribution helps us take another step towards another school, another community and another young person.

Because B.Kind began with a very simple belief:

Every young Australian deserves to know their life matters.

That belief has grown into something I hope can make a genuine difference in the lives of young people, their families, their schools and ultimately, their communities.

Why B.Kind?

B.Kind may have been borne from lived experience, but B.Kind is not about what happened to me.

It is about what we can prevent from happening to others.

I cannot change the experiences that shaped parts of my own story, but I can choose what I do with them.

I choose to use them to help create something better.

Something that helps a young person understand that the words or actions of another person do not determine their worth.

Something that gives parents and teachers practical tools to recognise bullying and respond to it.

Something that empowers the person standing nearby to become an upstander rather than simply a bystander.

Something that recognises that if we genuinely want to change bullying, we also need to understand and address the behaviours of the person doing the bullying.

Because B.Kind isn't about blame.

It is about prevention, education, early intervention and creating lasting change.

Taking B.Kind to regional and rural NSW

My vision for B.Kind is to see our message reach schools across Australia and, in time, extend into Australian workplaces — creating cultures of kindness, respect and empathy from the playground to the boardroom. That journey has to start somewhere and our first goal is taking B.Kind into as many regional and rural schools across NSW as possible.

Young people living outside our metropolitan areas deserve access to the same conversations, education, resources and support as anyone else.

We want to help ensure that where a young person lives does not limit their opportunity to access programs that can build confidence, encourage empathy, help them recognise bullying and, importantly, give them the tools and courage to speak up.

Through our school programs, B.Kind will deliver curriculum aligned, age-appropriate preventative education around bullying, kindness, respect, empathy and self-worth, while helping young people understand the role each of us can play in creating safer, kinder school communities.

We don't, however, want to simply walk into a school, deliver a presentation and leave.

We want the conversation to continue long after we have gone.

That means creating practical B.Kind resources for students that reinforce what they have learned; providing teachers with tools to continue those conversations in the classroom; and giving parents and families information and resources that can help continue those conversations at home.

It means helping young people recognise bullying in its different forms, understand the impact their words and actions can have on others, know what to do when they experience or witness bullying, and feel empowered to speak up when something isn't right.

Meaningful change doesn't happen through one conversation.

It happens when that conversation becomes part of the culture.

Your donation will help us continue building and delivering the B.Kind message to regional and rural communities that may not otherwise have access to these resources or programs — and help us take another important step towards our bigger vision of creating lasting change across Australia.

What your donation can help us achieve.

Every donation, regardless of its size, will help us take another step towards a regional or rural school and another young person.

Here's what your donation can help us achieve:

$25 can help support one young person through educational materials, activities and resources that reinforce self-worth, kindness, respect and where to turn when they need help.

$50 can help put practical B.Kind resources into the hands of young people, helping us produce and distribute age-appropriate materials that continue to reinforce the B.Kind message beyond the initial conversation.

$100 can help us provide resources for students, parents and teachers, creating tools that support conversations about bullying, empathy, kindness, self-worth and speaking up.

$250 can help impact an entire classroom, contributing to student resources, teacher materials, activities and practical tools that allow the B.Kind conversation to continue beyond our visit.

$500 can help take B.Kind further into a regional community, contributing towards program resources, educational materials and the practical costs associated with reaching schools outside metropolitan areas.

$1,000 can help us deliver a B.Kind workshop, contributing towards the educational materials, resources, preparation, travel and delivery involved in taking B.Kind directly into a regional or rural school.

And when we reach $10,000, we can build on the work already underway and take B.Kind even further — producing and expanding our educational materials and B.Kind Resource Kits, supporting the delivery of our school programs and taking the B.Kind message directly into more regional and rural NSW communities.

There has already been an enormous amount of work behind B.Kind — developing our purpose, our message, our education model and the resources and programs we want to deliver.

This challenge is about helping us turn that work into greater reach and real-world impact.

Why a 12-hour treadmill challenge?

I wanted to do something that represented commitment. Something that would challenge me.

Something that could bring people together around a much bigger purpose.

So from 7am until 7pm on Saturday 24 October, I will keep moving.

There will undoubtedly be moments when my legs hurt.

There will be moments when I'm exhausted.

There will probably be moments when I desperately want to step off that treadmill.

In those moments, I will remind myself why I started, because for me, those 12 hours are temporary.

For a young person living with bullying, the weight they are carrying can follow them into the classroom, onto the sporting field, home at the end of the day and into the quiet moments when nobody else can see what they are going through.

That is why I will keep moving.

You can be part of the challenge too. And I don't want to do it alone.

You can join us at High Country Fitness Jindabyne, or join remotely from wherever you are.

Walk or run for 12 minutes, 20 minutes, an hour — or take on the full 12 hours.

You can donate.

You can share this page.

You can tell someone about B.Kind.

Every one of those actions helps us move B.Kind forward.

This is only the beginning

My dream for B.Kind is big.

I want to see kinder schools.

Stronger communities.

Young people who have the confidence to speak up when something isn't right.

Parents and teachers who feel better equipped to recognise and respond to bullying.

Young people who understand that kindness isn't weakness and that standing up for another person can change the course of their day — and sometimes much more.

Ultimately, I want every young Australian to grow up knowing:

You matter.

Your story matters.

Your life matters.

If you can help us reach our $10,000 goal, whether that's through a donation, participating in the challenge or simply sharing this page with your community, I would be incredibly grateful.

This is about what, together, we might be able to prevent from happening to someone else.

And perhaps somewhere along the road, there will be one young person who hears the B.Kind message at exactly the moment they need it.

That makes every kilometre worth it.

Every kilometre.

Every dollar.

Every life matters.

Thank you for believing in what we are building.

Em x

Founder & Director

B.Kind – A Legacy Project

Walk. Run. B.Kind.

Together We Change Lives.