We are putting a 10’ x 30’ digital billboard directly on the commute to ESPN Headquarters in Bristol, CT. Why? Because the most dominant defensive force in the history of basketball is being overlooked for MVP simply because he’s 'too young' or his 'team is rebuilding.'
It is March 2026. Victor Wembanyama is doing things that shouldn’t be mathematically possible. He is leading the league in blocks, anchoring a top-tier defense, and quite literally changing the geometry of the court. When players see him, they turn around. That is the definition of Value. But the MVP award is decided by the media—many of whom work right there in Bristol. We want the producers of First Take, NBA Today, and SportsCenter to see Victor's impact every single morning as they drive into the office. We want to make it impossible for them to ignore the 'Alien' narrative.
The funds raised will be used to purchase a digital billboard at 25 Middle St, Bristol, CT, facing south to catch the morning commute. We are targeting a high-frequency digital rotation during 'Executive Hours' (7:00 AM – 10:00 AM) for the final two weeks of the regular season. This spot is the main artery to the ESPN Plaza, and thousands of decision-makers will see this message daily.
A billboard in San Antonio is a celebration. A billboard in Bristol is a statement. By contributing, you aren't just buying ad space; you’re joining a grassroots movement to ensure the 'Most Valuable Player' award actually goes to the most valuable player on the planet. Let’s send a message they can’t turn away from. #WembyMVP #AliensExist