Bierock will be a craft beer bar located in Madison, Wisconsin.
Great, now what the f@&% is a bierock?
Perhaps surprisingly, the name has nothing to do with beer. A bierock is the signature item on our menu: a savory pastry filled with beef, sauerkraut, onion, cheese and seasoning.
It's a family recipe of our owner Amanda Carriveau, one brought to America by Volga-German immigrants, popular in the Plain states like Kansas and Nebraska. Amanda will manage back-of-house operations while Brian will run the front-of-house.
We're raising start-up capital to obtain a small business loan, which will be used to lease a property and purchase equipment. The loan will cover the bulk of the expenses. Your donation will cover the equity needed to secure the loan.
As we start from scratch, our loan will cover just about everything from big-ticket items like the oven, griddle, freezer, refrigerator, the bar, tables and chairs, decor, insurance, computers and cash registers to the most important part–our intial inventory purchase of food and drink!
Bierock will be located on the near east/north side of Madison. We'd love to tell you the exact address but unfortunately can't make any promises on the locale until funding is finalized.
We have designs set on achieving our fundraising goal by Apr. 30 and the doors of our business opening before the end of the calendar year.
Our mission is to create a Madison institution, the type of neighborhood tavern you'll bring your family and friends to have a drink, eat great food, be comfortable and enjoy conversation. And your donation will help us fulfill that dream.
We're not looking for handouts. We've created a great list of reward levels, many of which you'll be able to enjoy on premise. So please explore and thank you for your generosity!
And in the meantime, visit our website at BierockMadison.com for more information.
Thanks from Brian, Amanda and Bierock's new mascot, Kevin!
*Rewards will be sent after we secure our small business loan. We'll make sure to keep you updated!