We need YOUR HELP to remain a small viable business. Speaking for all small business in Michigan, it has been too little and WAY TOO LATE! The Federal Government has been little to NO help and unfortunately that is the REALITY! The State has helped, but not enough and not fast enough! I feel they are stepping up, but it needs to be BOOSTED and QUICKLY! We have applied for EVERY financial option that has been presented by the government and most are out of $$ before our Application is even submitted. Borrowing money with NO REVENUE is impossible in the middle of a pandemic from any bank in the city.
I have LOST one business that I loved and had spent 30 years building because of Covid-19! I cannot allow The Apartment to suffer loss after loss. I made a promise to Milt on the morning he passed away. He told me he chose me for The Apartment. He knew I would ALWAYS make sure it was safe, continuing to give everyone a VOICE in our community, from Milt and Ed helping to start and fund the Red Project and Pride Center years ago, along with bringing the 1st Aids education to Grand Rapids. From our 1st Street Pride Event with the Children’s Museum and when they said NO Rainbow crosswalks We Got A RAINBOW ROAD, Art Events and MUCH More to come and there is MORE to be done and in 2021 we are TAKING it back! We have HOPE through Biden and Harris…sanity and an end to racism and hate!
We are really in need of HELP to make this happen and we are asking anyone that can, to PLEASE help us with the GO FUND ME page (link attached). It costs about $11,500 per month to operate The Apartment in a “closed state” with rent, utilities, taxes, insurance, security, snow removal, etc. (there is NO money included for me, personally) so what I am asking for (and I KNOW it’s a HUGE ask) is to try and raise $34,500.00 from our community. I am also asking for an additional $21,000.00 to assist the Apartment Lounge staff to make it through the pandemic closure, which looks like another 13 weeks at this point. This is a total of $55,500. This will help us make it financially through immediately, and if and when the PPP loan comes through, it will do what it is meant to do.
With this financial help from our community, we will still be allowed to offer POP UP Happy Hour etc. as we move forward while keeping our ENTIRE community safe! Your support will help us in moving toward an outside enclosure etc. I know it is a bad time for all and if you cannot support us financially maybe you know of a company that wants to adopt us. This is a great suggestion for any company wanting to help us maintain over 50 years of gay tradition, two generations of ownership and Bobby J’s 8th year of ownership.
WOW 8 Years! I am TRULY BLESSED! Thank you ALL!
- Joshua H
- Dale Johnson
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