This October, during Domestic Violence Awareness Month, we are launching Thinking Purple, a powerful advertising campaign to support victims of domestic abuse and amplify their voices.

Campaign Goal

To raise funds to purchase advertising space across the London Underground, promoting our documentary Thinking Purple and bringing urgent visibility to the realities of domestic abuse. By placing this campaign in one of London’s most public spaces, we aim to spark conversation, raise awareness, and remind survivors that they are not alone.

Campaign Goal: Raise funds to purchase advertising space in the London Underground ton promote our film Thinking Purple. This campaign will run during Domestic Violence Awareness Month this October.

About Thinking Purple

Thinking Purple is a powerful documentary that confronts society’s internal biases and the stigma that keeps victims from getting the support they truly need. Through intimate storytelling and unfiltered narratives, the film challenges perceptions and sparks necessary conversations about how we respond to abuse in all its forms.

October is globally recognized as Domestic Abuse Awareness Month — a time when communities, organisations, and individuals spotlight the realities of domestic abuse and work to educate, support survivors, and break down stigma. In the UK, this month has been embraced by frontline responders and charities as a vital moment to highlight the issue and drive forward positive change.

We believe Thinking Purple is more than a film it can be a catalyst for understanding, compassion, and change. London is one of the world’s most dynamic and international cities, making it a strategic place for high‑impact awareness messaging that reaches people from every walk of life.

How Your Support Helps:

Funds raised will go directly toward:

Purchasing high‑impact advertising space in the London Underground

Wrapping a London bus with powerful visuals and messaging from Thinking Purple

Supporting creative production costs for the campaign materials

Advertising in major public spaces like the London transport network gives our message visibility in spaces millions of people use every day — helping us reach a broad, global audience at a time when the conversation is already front‑of‑mind.

Why It Matters:

Domestic abuse affects millions of people worldwide, yet stigma and bias often keep victims silent and unsupported. This campaign aims to educate, to stir empathy, to open eyes and hearts and to remind every survivor that their story deserves to be heard.

How You Can Help:

Donate

Share this campaign with your network

Help spread awareness on this film and start conversations

Every contribution large or small brings us one step closer to amplifying this message for Domestic Violence Awareness Month and beyond.

Thank you for standing with us.