Please help - Amanda and her kids rebuild after the fires.

Life can change in an instant, and for my childhood best friend Amanda, everything she worked so hard to build was lost in the recent Pacific Palisades fire. Amanda is a single mom raising two incredible kids. Her beloved toy store, Loomeys, which brought joy to countless families in the Palisades community, was burnt to the ground, leaving her without her sole source of income.

Your donation will help Amanda and her kids with their most immediate needs and provide them with the means to begin rebuilding their lives. No amount is too small, and every bit helps to ease the burden they’re facing right now.

Amanda has poured her heart into the Palisades community for years—please consider donating or sharing this page to help Amanda and her kids begin to heal and rebuild.

Thank you for helping Amanda and her kids move forward with hope.

xo, Shana

The fire destroyed everything.

The only thing that remains are the tress in the back.

So heartbreaking.

Amanda's kids worked in the shop along with countless local teens in the neighborhood. She loved having all the kids in the shop.

Gigi and I went down and help Amanda get set up before her big grand opening. This was taken after we put up the sign in the window.

Amanda and I met the summer of 6th grade (this was our first dance in 7th grade).

After college - my first job was in LA. Amanda flew to Seattle to drive down with me. We lived in Santa Monica together. She is truly one of the kindest, hardest working people I know. This fire has been so devastating to everything she has worked so hard for.