Alterations is a multimedia exhibition by Nancy Judd in the Hartsfield-Jackson Atlanta International Airport from February 2020 -2021. It aims to increase awareness and inspire action to reverse climate change by reducing carbon in the atmosphere. Alterations is Nancy’s second exhibition in the Atlanta Airport, her first in 2011-2012 was so successful she was invited back!
Nancy Judd is an internationally recognized artist, environmental advocate and teaching artist. For over twenty years she has created eco-fashion sculptures made from trash that engage people in conversations about how we live on the earth. Her work is exhibited in airports and museums across the country, including the Smithsonian Museum’s permanent collection. (See photos of her work and past exhibitions. )
The Alterations airport exhibition incorporates six elements:
· Eco-Couture Sculptures
· Multi-Media Education
· Call to Action: Drawdown Ecochallenges
· Social Media Outreach
· Traveling Museum Exhibitions
· Project Evaluation
Nancy's 2011/2011 ATL exhibition
The centerpiece of the exhibition is the 14 couture sculptures created by Nancy from 99% up-cycled materials, each taking between 100-500 hours to complete. Many were created in participatory workshops, engaging participants in learning about specific environmental issues. The sculptures will be installed in five display cases located in the north corridor of T Concourse of the airport. Professional exhibition and graphic designers will create the look of the installation to draw people in and inspire engagement.
MULTI MEDIA EDUCATION
The striking couture sculptures capture the public’s attention; dynamic text panels, educational take-away brochures and two inspiring videos reinforce the exhibition’s message that individual actions can reduce carbon in the atmosphere. A twenty-minute video created by award-winning documentary filmmaker Brady Holden, includes interviews with the artist describing how the sculptures are made and encourages the public to take action through Drawdown Ecochallenges. This video loops 24 hours a day, and will be seen by approximately 11 million people. An additional 60-second video, highlighting the exhibition and Ecochallenges, will play daily on ALL monitors throughout the Airport and be seen by potentially every traveler, 107 million people over the year!
Three of the 14 sculptures in the Alternations exhibition
CALL TO ACTION: DRAWDOWN ECO-CHALLENGES
Inspiring people to make changes in their lives to reduce carbon in the atmosphere is at the heart of the exhibition. The Drawdown Ecochallenges are the perfect tool to make science-based solutions understandable and accessible to the public. Each sculpture is connected to specific Ecochallenge actions, identified by Ecochallenge.org who provides an award-winning on-line platform to encourage gradual and sustainable behavior change. The actions are based on extensive research by Project Drawdown and proven to reduce greenhouse gas emissions or sequester carbon dioxide. They are economically viable and have the potential to spread throughout the world. Examples of sculptures paired with Ecochallenge actions include: Citrus Lace Dress promotes composting; Price of Fashion Collection supports sustainable fashion; Rise Above Plastics Cape encourages reducing plastic use.
SOCIAL MEDIA OUTREACH
A comprehensive digital campaign will expand the reach of the exhibition worldwide. A dedicated webpage will describe the exhibition, and provide a linking platform for people to take the on-line Drawdown Ecochallenges. Posts about the exhibition will be made through Facebook/Instagram/ Twitter using the #AlterYourselfForEarth hashtag. Travelers will be encouraged to post photos of the sculptures on their favorite social media sites. Additional publicity includes, blog posts leading up to and during the exhibition and coverage through inflight magazine spotlights, television/radio stories, and newspaper/magazine articles.
When the Alterations exhibition is over at the airport, it will begin a five-year tour to museums and art centers across the country. The exhibition’s first stop will be the Muscatine Art Center in Iowa from May-August 2021.
Nancy's 1st post ATL traveling exhibition
The success of the project will be measured by the number of Ecochallenge actions taken on the dedicated exhibition platform and the actual decreases in carbon emissions as a result of the actions. The exhibition goal is 11,000 personal commitments to action. We will also capture the number of social media posts linked to the #AlterYourselfForEarth hashtag, and the number of radio, newspaper and magazine placements.
The funds raised for the Alterations exhibition will be used for:
- Exhibition and graphic design services
- Printing of text panels and glass vinyls
- Filming and editing BY Brady Holden
- Appraising and insuring the sculptures
- Crating, shipping and travel expenses for installation and de-installation
- Dress forms and installation materials
- Traveling exhibition management fees
Nancy working on the Citrus Lace Dress, with her studio assistant!
Photo by Brady Holden from video
THANK YOU for any size contribution that you can make to this exhibition!
We will recognize your support by listing your name on the exhibition webpage.
Those who want to give more than $1,000, contact Nancy directly about additional benefits such as tax deductions and further recognition. [email redacted]
The Bee Cape created with author Heather Swan, and its new red dress I that refashioned by turning a thrift store frock inside out, cutting it up and sewing it back together.
Clip from the video by award winning videographer Brady Holden that will appear in an exhibition case, and on EVERY TV monitor throughout the airport , seen by potentially 107 million travelers!
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