All F#cks Given

Desperate times, desperate measures. Though we pride ourselves, in happier times, to operate under the life motto, “Zero F---s Given!,” it is during this surreal moment that we want to let everyone know we care about you all. "Many F---s Given!", from us to you. In the lifetime of Victory Brands, we have built friendships, brick-and-mortar businesses, and a strong community. You all are a part of that, and you’ve given us great joy.

That’s just one reason why it was exceptionally difficult for us to come to grips with COVID-19 and its effect on public spaces like ours. In short, we’ve had to shut our doors and temporarily lay off ALL of our employees. Yes, over 100 people that we love — but that we cannot support at this time. This has been the hardest decision we've ever had to make, and we believe in our hearts, is only for the short-term. 

In the meantime, we’re here to raise money for our employees/family who are, at the moment, out of jobs but still paying rent, buying canned food, taking care of their families, and maybe chugging beer occasionally. We’re also trying to keep their health insurance active for as long as possible, and you know how that goes. We want to create a bridge for them to make it to the next iteration of our business, post-COVID-19/Cormac-McCarthy-Hellfire-Apocalypse-World. We know we can make it!

In short, can you please help? We’re begging here.

Just spare anything you can through this GoFundMe, and 100% of it will go to our staff; starting with those who need it most. Literally, anything will help. We will distribute all of these relief funds on a case by case basis to our most vulnerable ASAP.

As a thanks, we will send you a Victory card in the mail, and once this whole thing clears, you’ll be able to flash the card at any Victory Brands establishment and receive a little TBD treat from us ... plus a "Fight Club" nod of appreciation, and maybe even a fist-bump.

We’re all in this together. We love you all ... but hey, don’t get cocky about it. Use these good feelings for good. 

… And one day (using our big voices now, like Bill Pullman in Independence Day), we will reclaim Victory (as well as Little Trouble, LLoyd’s, and S.O.S. ) We will pong well, drink snappy drinks, and watch bad movies without sound on a concrete wall. We will listen to DJ Dookie Platters over meatloaf. And we will once again claim Atlanta the best place to live - though no one outside of here seems to know it, and we’d like to keep it that way.

Please take care of yourselves. Take care of each other. Stay in touch, and stay f#cking tuff!