It’s with a heavy heart that we share the sudden passing of Geoffrey Phillips — a cherished father, friend, and business leader in the performance marketing community.

On the night of May 28th, 2025, Geoffrey passed away unexpectedly from Acute Renal Failure.

Geoffrey was not only a brilliant mind in our industry, but also the devoted father of Zaivon, a kind-hearted and courageous young boy with special needs. Geoffrey worked tirelessly to provide for his son, ensuring he had the care, attention, and support he deserved.

With Geoffrey’s passing, Zaivon and his mother face the difficult road ahead — emotionally and financially. As Geoffrey’s close friend and longtime business associate, I’ve partnered with others in our industry to raise funds that will directly support Zaivon’s care, stability, and well-being in the months to come.

How Funds Will Be Used:

All donations will go toward essentials like:

Special needs care and therapies

Housing support for Zaivon and his mother

Educational resources and basic living expenses

Funds will be collected and distributed by myself on a monthly basis directly to Zaivon’s mother to ensure sustained support.

We invite everyone who knew Geoffrey — or simply understands the bond between a father and his child — to join us in this effort.

Every contribution, big or small, makes a real difference.

Thank you for showing love, solidarity, and compassion during this heartbreaking time.

With gratitude,

Cary Hays

Organizer & Friend of the Phillips Family