URBAN Stereotype (JeNoah's ~ Journey)

(Bi-racial Teen Starts Unique Business, Versus Suing School District Over Racial Bullying Case) 

Click the Read more link to view this campaign. (And be sure to watch the FOX 8 News Interview near the end)

Hello everyone, my name is Ya'Hawkquah. And I have a heartwarming story about my 14 year old son JeNoah. Be sure to watch JeNoah's video overview. Our son is a bi-racial teenager who overcame Racial Bullying in a Positive way. The ordeal lasted an entire school year, and the bully was the teacher's son

There were two different investigations. Both investigators found areas of fault with the school district. So, my family hired an attorney with plans of filing a lawsuit. However, before the case was filed in federal court, JeNoah became thought of a powerful idea. He shared with me that he'd rather focus on his business idea, versus going through a court battle. So, I stopped all legal proceedings to help JeNoah with his life changing idea. 


JeNoah started a unique clothing brand called URBAN Stereotype.  URBAN Stereotype is a lifestyle brand that supports Cultural and Ethnic Diversity. The goal is to stop racial stereotyping, but in a positive way. His apparel is very unique. Most of the shirts consists of encouraging quotes with a creative use of JeNoah's logo within the design. Be sure to view the images below. The Urban Stereotype iconic logo was created by JeNoah himself. And not only does the logo stand for Urban Stereotype. It also spell out the word Us. 

42832226_1572136424334573_r.jpegThis is significant due to the brand's slogan, Feelin' good about Us. This meaningful slogan represents two groups of people. It represents those subject to cultural stereotyping, but it also represents ALL racial groups who are against it. The goal is change mindsets regarding negative behaviors. URBAN Stereotype is the FIRST brand dedicated to this cause! 

42832226_1572308003601994_r.jpegPeople of ALL races have been VERY excited about the concept.  They LOVE the story of how JeNoah decided to focus on the positive versus the racial bullying he endured.  A Youth Entrepreneur organization recently said "they loved JeNoah's mission and that he was a Changemaker!"

Here's JeNoah at his First Entrepreneur Event & Giving his First Interview:

1. E-commerce Website:  Our current site is: UrbanStereotype.com
2. Advertising & Marketing:  
3. Inventory: 
4. Creative Designs
5. Trademark Protection:  

Below are a few iconic Urban Stereotype Designs: The first one is our most popular, but the simplest of them all.

This simple quote says it all.
Notice how our iconic logo fits uniquely into the design! 

This tee says: Can't Relate To Hate with our logo in the design
This design is the company slogan. And course with our logo spelling the word Us. 


JeNoah has chosen a positive route and he really needs your financial support. He has endured a lot these past four years. My wife and I had to remove him from public school as result of the racial bulling and the aftermath that followed. However, our family withdrew from the legal case to help our son. Please help JeNoah regain what he has lost. Please assist JeNoah in reaching the world with his wonderful idea!

We sincerely thank you for reading and Financially Supporting this campaign. Become a part of history and support the vision today! 

FOX  8 News Interview:


Website: You can always visit our website at: www.UrbanStereotype.com 

Email: And you can email Us anytime at: UrbanSBrand [at] gmail dot com

Ya'Hawkquah and family

42832226_1575683147704186_r.jpegWatch our 2-Minute Overview

Donations ()

  • Anonymous 
    • $25 
    • 9 d
  • Anonymous 
    • $25 
    • 2 mos
  • Anonymous 
    • $50 
    • 2 mos
  • Anonymous 
    • $75 
    • 3 mos
  • AnaWa'yah Y. 
    • $100 
    • 3 mos
See all

Organizer and beneficiary

Ya'Hawkquah Lee 
Alliance, OH
Ingrid Lee 
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