We Need your Help. For the last four years, we've had the great honor of growing our social impact organization which has helped make the roads safer while providing hundreds of thousands of rewards to drivers nationwide.
Now, we're asking for your support to help us keep This App Saves Lives free for all.
The growth of our community has meant an increase in expenses and your support is needed now more than ever.
Would you consider sponsoring a donation and sharing this campaign with your friends and family?
Our Story for those New to TASL:
Hello, everyone! This is Ryan Frankel, Founder of This App Saves Lives ("TASL"). The story of TASL began one fateful morning in July 2015. It was around 5:45am and I was riding my bicycle through the streets of New York City, headed towards a protected cycling trail where I had spent nearly a year training for an Ironman triathlon. At the time, I was feeling energized about an exciting meeting I had later that day with the CEO of a business that was interested in acquiring my first technology startup.
I was expecting to remember this day as a big moment in my professional life; I never could have predicted that I’d remember it as the day I was injured and nearly killed while cycling by a distracted driver — much less that this event would inspire my next business venture.
That morning, the driver — who I could see was texting — had ran a red light and was barreling towards me. I swerved to avoid a direct collision, but I was thrown over my handlebars, fracturing my hip, elbow and other bones in my body. Meanwhile, the driver sped off without stopping, probably not even realizing what had transpired.
It was during the long months of recovery that I was appalled to learn that my experience was far from an isolated one. Distracted driving causes more than 1.5 million accidents annually in the United States. And when I learned that an estimated nine people die every day from distracted driving, I felt lucky to have survived and I knew that I wanted to do something about it.
What resulted was the idea for a free mobile app that would reward drivers for every minute they drove attentively. We built powerful mobile technology that would enable us to provide drivers with rewards from local and nationally-recognized brands simply by keeping their eyes on the road and not on their phones.
We launched the app in 2020 and since then we've partnered with leading brands like Shake Shack, Urban Outfitters, Reebok, Insomnia Cookies, ParkMobile and over a hundred more to reward and incentivize safe driving behavior. We even built a special portal for the parents of young drivers to monitor and reward their child's safe driving behavior.
The response has been overwhelmingly positive. Drivers using TASL substantially increase the percentage of time they drive attentively.
This is huge and means that This App Saves Lives is truly saving lives! In fact, our TASL drivers have driven well over 100 million miles safely, earned 85 million points and redeemed over 100,000 rewards. Thanks to you, we're making a real difference in the world.
Why this Campaign is so Important:
It has always been our highest priority to keep TASL free knowing that the more drivers that we can reach, the greater the awareness and in turn, the bigger the impact in the form of accidents and injuries prevented and lives saved.
To continue keeping the TASL app free, we're asking for your help. Would you sponsor a donation and share this campaign with your friends and family?
Your support will mean the following:
- TASL's mobile app for drivers will remain 100% free
- Drivers will continue to earn amazing rewards and be incentivized to keep their phones down and eyes up
- New features and enhancements to the mobile app will support TASL's growth and help us put TASL into the hands of millions of drivers
- Contributing directly to TASL's mission to save lives and create safer roads for all
On behalf of our team and our nationwide community of drivers, thank you for your direct support of our mission to save lives and make distracted driving a habit of the past.