This campaign is to say #ThankYouJake to Jake Taylor, an ordinary Canadian who became a hero by risking his life to save a teenager he'd never met.  People around the world have been saying #ThankYouJake on social media.  

Not all heroes have superpowers or wear capes.

Here's the story:

When 18-year old Noor Fadel was assaulted on a Vancouver train by a man who said he wanted 'to kill all Muslims," everyone on board just sat and watched.

When he grabbed her and tried to pull off her hijab, everyone just sat and watched.

When he hit her on her face, and tried to pull her face into his crotch, everyone just sat and watched.

Except for Jake Taylor.

He got up, stood between her and her assailant, shoved him, and told him to "get the F-- out of here." He risked his own life to protect a stranger who was completely defenseless.


Let's share this to show him some love.  You can read some of the responses from around the world here:

#ThankYouJake - Going Viral

To be clear, Jake has never asked for money or anything else in return.  He doesn't even know me, I just think this is a nice gesture to say thank you.


No good deed should go unrewarded. 

If you're Canadian, you know Jake exemplified the best of who we are.  He stood up for a defenceless stranger, and didn't ask for anything in return.  Even just $5 or $10 is a small way to say thanks.

If you're Muslim, then 18-year old Noor could have been your daughter, your sister, your best friend, or even yourself.  We owe him a debt of gratitude.  We're taught the reward for goodness is nothing but goodness.  Let's show him some love.

If you run a business or brand, and want to make a bigger difference by donating something really cool as a way to say #ThankYouJake, get in touch with me directly and we'll coordinate it as part of the video surprise.

How it Works:

Once we reach the fundraising goal, I'll fly to Vancouver to surprise Jake in time for Christmas - with (hopefully) the biggest surprise of his life.  I'll capture the moment on video, showing him that thousands of people around the world are grateful.  You'll get to see the actual moment where your contribution made a difference.
  • Sean Bideshi 
    • $28 
    • 44 mos
  • Anonymous 
    • $25 
    • 44 mos
  • Taiming Zhang 
    • $8 
    • 45 mos
  • Wayne Lau 
    • $5 
    • 45 mos
  • Tom Golden 
    • $25 
    • 45 mos
See all


Muhammad Lila 
Toronto, ON
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